How much do people pay for sites with income?

[cjcjcj]

I mean if a site made $1 a day or $100 a day but the content was irrelevant what is the market rate.

5 x monthly revenue
1 year's revenue
I'm sure I've even seen 36 months revenue paid for the income.

 

[Gene]

I mean if a site made $1 a day or $100 a day but the content was irrelevant what is the market rate.

5 x monthly revenue
1 year's revenue
I'm sure I've even seen 36 months revenue paid for the income.

It all depends on how STEADY the revenue is. If it's a NEW site generating some profit, I wouldn't pay more than 3 months worth of revenue. But if it's a site that has been consistently earning profit for over a year, I'd pay anywhere from 1 year to 3 years of the revenue as a purchase price. In some cases much more if it's an obvious growing market.

Gene

 

[cjcjcj]

Thought so - that's really a lot of cash. I just wondered as I've seen some people offering 36 months!

Good for them!

 

[WebbyMedia]

General rule of thumb to start a valuation is 12x monthly revenues. Add/Substract from the multiple as you see fit for other site factors (revenue consistency, topic, brandability, growth potential, costs, etc).

 

[IAmAllanShore]

I've gotten a few "cold PM's" here offering 36 months of revenue on parked domains.
-Allan