How do you value 2 Word Domain Names?

Labeled as analysis in Domain Beginners, started by blogspotter, Oct 21, 2020


  1. blogspotter

    blogspotter Top Contributor VIP ★★★★★★★★★★

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    I am asking from wordsmithing perspective.
    I know how to use data to chose domain names, suing various tools, intuition, looking up popularity among end users, sales data and such.

    But looking at a name, how do you develop the instinct to know that this name would sell.
    I look through thousands of names, thousands of combinations and while I am pretty good at picking the obviously good ones, (the ones that go for 2-3K on drop catch or wherever, later), I can't seem to figure out decent $100 names.

    And running though closeouts, I simply can't figure out how a particular name would end in closeout while another one would go for 1200? I am speaking for 2 word names.

    I am not a good writer, but my vocabulary is pretty decent and I am not so bad in learning lnaguages. Back in the day, my GRE/GMAT vocab was excellent. I speak 5 languages, I read a lot of book, and I am also good in phrases and idioms and even developed and later sold a Highly Curated "Phrases" related site for Mid XX,XXX about 10 years back.

    But going through the drop list looking for Two word names feels totally like fish out of water for me.

    So, How did you develop an eye for looking at 2 word names?

    SO what is it you look for?

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  2. Paltzar

    Paltzar VIP

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    google ads to find some good keywords expired domains to find some good and research in google trends,magazines,news sites and after i find good 2 words i try to find the value sometimes i post here in appraisal section some times i check dnjournal and namebio to compare i don't use appraisal tools worthless
  3. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

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    Would the phrase / domain be useful to promote a business' products or services? Does that type of business normally promote or sell its products / services online? What is the value of the product or service (cars have a higher price than pencils and real estate has a higher price than dry cleaning). How easily can that domain be replaced with a different prefix or suffix or different word? Regardless, end users and developers go out of their way by adding extra words, hyphens, numbers or alternative extensions to avoid paying for aftermarket domains. Another thread discusses luxury real estate properties and their domains. Quite often realtors or the developers they hire opt for long reg fee domains even though they are promoting multi-million dollar properties. One property I know of in West Palm Beach uses a four-word domain to promote a property whose aggregate value is in the hundreds of millions of dollars.
    Last edited: Oct 21, 2020
  4. blogspotter

    blogspotter Top Contributor VIP ★★★★★★★★★★

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    I am asking from the POV of a domainer when selecting names from closeout.
  5. karmaco

    karmaco Top Contributor VIP

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    A good start is does the name appeal to you, would you use it proudly for your business? Are the words in the correct order?

    Aesthetically matching number of characters like two words 4 letters each looks pleasing. As does two words starting with the same letter. There are many desirable variables is what makes it confusing. I think its part instinct for sure.

    You have to think like a branding specialist. What feeling does the words evoke? Is it general enough to fit multiple niches? Is the spelling correct? Is it awkward like ending in the same letter as the start of the next word? When you look at names ask—why should I NOT get this name. If you can find reasons not to get it keep looking.

    I think each of us have a list of cannots like not above so many letters etc. but that list probably varies greatly. You can get some inspiration on what to get and not get by looking at brandable sites imo.
  6. blogspotter

    blogspotter Top Contributor VIP ★★★★★★★★★★

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    I have thousands of names from sold reports and brandable sites..
    And I just can't myself to like the names.. And that's part of my problem I guess.. Some inherent bias against 2 word names lol.
    When I hate all of them, I can't seem to link any from a raw drop lists.. But I would like to improve my eye for the same... or develop an eye...

    But your tips are helpful, thanks
    Last edited: Oct 21, 2020
  7. biggie

    biggie VIP ★★★★★★★★★★

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    the words must makes sense together, as a whole domain

    many times, i see folks go and search past sales sites to try and come up with pairings and they end up adding extra "s" to one or both words or add "ing" or even try to reverse the terms.

    it takes a discerning eye to pick and patience, to wait.
    which means you also need to have confidence in it, for more than a year.

    i park all my domains with various ppc's, to get view of any traffic.
    if there are type-ins which convert to clicks, then additional value can be attached.

    and in some cases, might earn that $100 in ppc, while you're trying to find names to sell in that range.

  8. bruhne

    bruhne Established Member

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    By fit and feel, is how I do it. If the words don't flow and the name doesn't look or sound good, then I move on. I'm really only interested in owning names I like. I want to be proud of my inventory. I want to scroll through my names and like what I see. You are probably on the right track with not being able to justify owning most of those that you see. To me, it says you have solid taste. Keep your standards up and own domains that you like.
  9. CraigD

    CraigD Top Contributor VIP

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    I've seen a lot of two-word domains for sale here on NP that were obviously registered by someone who's first language is not english. Either the tenses are wrong, they use incorrect usage of singular or plural, or words placed in incorrect order, or the words are unrelated and simply do not work together. Those names are generally complete fails not worth the registration cost.

    The valuation bots tend to look at the value of each keyword, and provide a result that is far less than the combined total of both.

    I think common usage within phrases is the best indicator of a good name.

    I don't know the answer. If I did, I would be a millionaire and not answering this post.
    Last edited: Oct 22, 2020
  10. gericsb

    gericsb Top Contributor VIP ★★★★★★★★★★

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    This is one of the areas I focus on: 2-word Dot coms (since all the 1-words are taken!) that I think will appeal to an end user.

    I stay away from specific products and technologies since products and technologies become obsolete, but prefer to focus on generic terms.

    I like domains like: HeartburnRelief dot com (not mine) for example.
  11. lock

    lock VIP

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    The same way a bot does to start as if they make sense after human test you can then look at cpc and how many searches a month. Whether the two words are generic or only a 2 word brand. As mentioned plenty throwing together 2 keywords and by fooling the bot is also fooling them. I don't use bots and wouldn't for any buying process as don't hand out invitations to front runners.
  12. DuDD

    DuDD Established Member

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    Two-letter domain name only 676, belong to rare domain name, collection value is very high

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