Views is the amount of views your site is getting in the specified time period.
Clicks is the number of clicks.
CTR is the click through ratio (views/clicks).
Avg PPC is average pay per click - the average amount of money you're making from clicks
RPM is revenue per thousand views.
never click on the ads yourself or buy traffic etc.....this would be against the TOS of most parking programs. and of course, there are ways of finding out if you do so. just thought this would be useful input for you...