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How Big Media Rebrands Top to Bottom – With Audacy.com

Labeled as interviews in Domain Industry News, started by Lox, Jun 10, 2021

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  1. Lox

    Lox _____ VIP

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    On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy.com, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get into why the creation of a sonic brand was so crucial to their new identity as Audacy and why other brands should take their audio identity as seriously as the visual.

    read more / listen (thesonictruth) / Audacy.com
     
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