I can certainly appreciate how difficult it can be to find domains you like that are available to register or buy inexpensively. In my first reply I said “When you have a clear picture of what your brand is about it becomes easier to make choices to convey that.” Alternatively I could have written “At the moment we don’t have a clear picture of what your brand is about so it is difficult for us to make name choices to convey what you have in mind for your brand.”
Naming a new company and creating a cool logo are critical parts of creating a solid brand but those are superficial things that (should) happen AFTER you make other brand decisions. Below are a few of the types of questions that should impact how you name your company (as well as other brand choices you make):
1). Who is your target market? – Small businesses? Big businesses? Startups looking to name a new business? An existing business hoping to attract new customers? Are you targeting a specific industry or industries? As domainers, we all want to sell domains to anyone who will buy them but if you narrow the target market for your brand and website to a more specific group you increase the probability of connecting with a group of customers in a more meaningful way (as opposed to trying to connect with a wider group of people in a less meaningful way). It’s difficult to succeed at being all things to all people. Have you created a persona for your ideal customer? How old is that customer? What is their position in the company they work for? How much money do they earn? What do they want a new domain to do for them? What are their goals and aspirations?
2). What problem are you going to solve for your ideal customer? - All of us here on NamePros want to sell domains to people and businesses, but most buyers are not looking to buy domain names, they want to buy solutions to problems. What problem will you solve for them? Will you help their business make more money? Will your domains help them reach a new audience? Will your domains make their customers view them in a better light? Will you help them stay ahead of the competition some how?
3). What is your brand about? – What is the purpose of your brand? If you say your brand /website is about selling domains, how is it any different from all of the other websites that sell domains? On its very best days, what higher purpose will your brand serve? This doesn’t have to be about charity or “traditional views of goodwill”, it can be about helping companies make money, save money, expand their market, establish a new brand or anything you choose. If you have this “higher purpose” in mind it can guide not only how you name your brand but everything you do with your brand.
4). What is the personality for your brand? – How do you want your audience to feel when they hear your brand name or visit your website? Do you want your brand to be seen as humorous? Do you want to be seen as very professional with a lot of authority? Perhaps you want to portray your brand as more of a casual “everyday person next door” who is unpretentious and very relatable? Have you established a voice and tone for your brand?
It may seem like addressing questions like those above is overkill if you are simply going to post domains for sale on Sedo or send emails to specific businesses about names you have. I’m mentioning these issues because you used the word “brand” and because of that I assume you want your company name and website to convey a specific image so that your website makes selling domains easier.
On this forum we newbies are often told to only buy domains with a clear purpose in mind. I think that same rule should apply to choosing a name for your company. When you (as the owner) have answers to all the questions above and we (the NamePros community) have none of that information, giving you more useful feedback and suggestions about a brand name is difficult. If we don’t have a clear understanding of what you want your name to do for your business all we can do is say things like “Name number 1 is catchy” or “Name number 2 has a nice ring to it” or “I don’t like name number 3 because it’s too long” or “Name number 4 makes me think of my cat who died when I was 10 years old”. If we were to make name suggestions for your brand without additional info we would simply be brainstorming cute names that could apply to any other company that sells domains, not a specific name for you that will help your brand achieve its goals (I guess we would be domaining…LOL).
I am not suggesting that you share all the details of your business plan or marketing plan with us but perhaps you could guide our thinking a bit more with something like “I want to create a company to sell domain names to existing, established businesses. I want the brand to be simple and to convey a sense of authority. The brand personality is not really humorous so funny names are not appealing to me. The tagline “Making it easy grow your business” really does appeal to me but it may or may not work with the name I end up using.” A statement similar to that would give us a slightly better framework for evaluating the options you presented and for making suggestions (if we were asked to).
Without more basic information about your brand, we (the NamePros community) can only base our opinions of your current name options on our own life experiences and personal associations. As I mentioned previously, there is no reason one or all of your current name options could not work for you. If you add cool taglines and stylish logos to them it’s possible I might change my mind and think that they are all awesome company names.
These are just some thoughts off the top of my head. With a bit more guidance from you I’d be happy to suggest some alternatives (if something comes to mind) or I could just mind my own business and keep my two cents out of your thread
Best of luck to you.
P.S. – As South already has already said, if you have a vision for your brand and the names you’ve chosen work with it you may want to simply disregard everything we’ve said and just build the vision you have in mind.