And this single domain does this how?
It's called a reroute linked domain ...
If someone searches for a secondary domain owned by the same party, the owner can tie that domain to their main domain ...
So as I stated if Scott, the heart surgeon owns ScottsHeartSurgery.com and he wants to look at raising his traffic and potential patients, then he can own a name like Heart.Surgery so when people go online and type in Heart Surgery or Heart Surgeons in Google and you have a competitive SEO, then you'll come up above the fold ... Consumers who are looking for certain things and or subjects are more likely to click the first three results that pop up !
Who's going to look for Scott's Heart Surgery more then Heart Surgery ...
And I understand your basis of SEO measures on a Gtld ! But we have proof that Coffee.Club ranks above CoffeeClub.com in a search result analysis ! All it takes is good SEO knowledge or good business partners.
Now say 320 patients are looking for heart surgery and you have a professional practice and a staff of highly qualified individuals ... Do the math !
At an average of $70,000 - $200,000 in the USD per surgery and you have half of the 320 patients who are serious and have the money, .05% that's $16M / Month if each surgery is $100,000 USD
Now take Into account heart transplants cost $800,000 minimum in the USA ...
Of course this is not for a single heart surgeon ! This is meant for a large investor who understands this is just one portion to a gigantic pie ...
Get the domain, get the staff, get the reputation (qualified staff), get the SEO, get the consumers, start ranking ! Boom $10M + easy ...
But most people are just looking at this as a name ! And it is, but Heart.Surgery is modern and clean ! Just like medical technology and the medical era, the industry is only becoming more modern ! How long before the hospitals start to realize, $100,000 machines and million dollar salaries can be put into medical domains to grow their revenue and wealth ...