There's a lot of green activists around the world. I think the green reforms would be good for a social site to talk about what people want to change to become greener.
Like a forum on what's wrong with gasoliine, etc., I think the name has a lot of potential on the nonprofit side/ngo. There's not much monetary thing you can do with green stuff, it could get you to network with people in other circle of society other than that...
I think its hard to capitalize on it. Value to someone who thinks green=priceless, value to domainer=also priceless....