How can one not see what an obvious fit Tea.tv is with video? There are numerous possible uses for this domain. Tea is more than simply a beverage to many, but also a hobby. To others it is a deep part of culture.
Pointing out the obvious, Tea.tv :
1. Would be a great niche video channel IMO related to one of the most popular drinks in the world. There are many tea aficionados who love to discuss numerous kinds of teas and tea related culture.
2. Tea.tv makes a great brand for one of many companies in a very competitive space. Ad campaigns, out of necessity, are becoming more innovative and Tea.tv can be used as a call to action. Companies are just starting to understand how to use web only video to market to their many customers who are already creating user generated video content. Meanwhile, these very same companies are producing content in new and inventive ways to reach their consumers.
Why is it so hard for certain people to see how pervasive video will be on the web in the coming years? Companies and people will need every possible strategic advantage to stand out from the pack and establish credibility online, even across micro niches.
This name does not have to be developed to find this value IMO, it is already there.
A few possibilities exist as far as who would find value with tea.tv. An end user who can unlock the brand value of Tea.tv via development will buy it.
Another domain investor will buy it to hold it, knowing the value will only go up as the convergence of the web and TV becomes even more pervasive and .TV itself gains more recognition.
Or simply a passionate fan of Tea who wants to blog and shoot video about tea will be thrilled to purchase such a name and the great marketing advantage that comes with it.
Some seem to be stuck in an archaic mindset in which only names like "Cable" and "Satellite" make sense with the TLD .TV.
Why on earth would someone want to WATCH content related to one of their favorite pastimes and share their experiences with tens of thousands of like minded people around the world, who oh by the way, ALL understand the meaning of the two letters TV.
Tea aficionados?
They're not quite as vehement in their arguments as beer/brandy/bourbon/scotch are they.
I get the feeling they all sit around with finger sandwiches discussing whether the milk should go first or not.
I don't understand the concept of Sensory advertising for Tea exactly but with other beverages and cigars:
Show me how the beer pours...sits...and settles.
Show me the color of the wine..
Show me the hues of that single malt.....
Show me how you make that martini...
Show me what you can do with that Brandy...
and
Cigars? Talk about fervent followers...
Guinness made HUGE steps with their commercials that just showed what happend while your pint was settling. Pure Genius!
Tea could be similar but it's not as good as alcohol and it's not in the same LEAGUE as coffee.
The diversity of coffee is just so much more argued:
The locale, the roast, the grind, the preparation.
BUT
You are so right in people missing the point. TEA has massive amounts of CULTURE and history. Immerse your customers in a world of Tea. Show where your Tea is picked. Show how your fair trade helped a community (whether it did or not, it's all advertising). Show how Tea is important to different cultures: Chai in South India, Mate in South America... Show how tea was important in religion, society, in the day to day lives of millions of people.
It's all about the convergence NOT OF VIDEO and WEB it's much deeper than that. People need to step back from "THE OBJECT" and recognize TWO THINGS.
The BRAND (which Tea doesn't and never will have)
The SOCIETAL IMPACT (easy for tea as it comes inherently with a huge historical culture )
The problem is that I think Tea fans are more like to go to hotfortea.ning.com
caveat: Not once did I mention the need for .TV. That's just one potential vehicle for carrying the message.