Thanks.
What's important here isn't Gordon Brown, it's politics in general.
Many decades ago, radio was the most important medium when it came to politics. Then as everybody started getting and watching tv, all the political arena went on tv, which became the medium of choice for politicians all over the world.
In the past decade the Internet has become a major mainstream medium and politicians had to start marketing themselves on the Internet as well as TV, just like any other business/product/service. That's why we've seen lots of politicians getting websites, blogs, etc.
The online video market is booming with very successful websites like Youtube which have become mainstream.
Online video is the obvious point of convergence between TV and the Internet, and that's why more and more politicians and businesses are now using online video as an essential part of their online marketing strategy.
That's precisely why .tv is now the hottest and fastest growing extension.
