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Google’s focus on the Mobile Web is making apps less relevant, and domains more relevant

Labeled as domains in Domain Industry News started by News, Jul 12, 2018.

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  1. News

    News Hand-picked News VIP

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    Read More
     
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  2. TERADOMAIN

    TERADOMAIN Upgraded Member Gold Account VIP

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    Thanks for sharing
     
  3. FolioTeam

    FolioTeam Established Member

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    Thanks for the info
     
  4. briguy

    briguy Guru In Remission! VIP ★★★★★★★★★★

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    "As of April 21, there will be more mobile-friendly websites in your search results. Google Webmasters write, “…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. "
    Glad that I paid attention to my "Google webmaster" account and did there suggestions about mobile friendly tips...traffic basically the same as before but pretty sure that I would have lost a lot of search traffic if I haven't paid attention!
    Thanks for the article/reassurance!
     
  5. shig

    shig Established Member

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    We went through this at the beginning of the century. Software ended up going online as our capabilities and capacities increased. The same will happen with apps for the most part. There is too much value in organic search results online when it comes to adoption. Watch Instagram push its platform online in the near future with the addition of video and additional upgrades (bandwidth is becoming less of an issue and video is going to be bigger than it already is in the coming years).
     
  6. myfavorite

    myfavorite Established Member

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    Nice one. "I go me a shopping to replenish my stock"
     
  7. henrypcyeung

    henrypcyeung Established Member

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    I think use of internet connection for function is a key consideration to choose mobile webs or apps:
    If internet access is a must (e.g. for login, download/upload files, GPS), mobile websites are preferred.
    If internet access is not necessary (e.g. calculator, unit converter, song/video player), apps are preferred.
     
  8. Pradeep M K

    Pradeep M K Upgraded Member Gold Account

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    Does that mean .mobi domains value appreciate by any chance?
     
  9. Thomas Metscher

    Thomas Metscher New Member

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    Makes sense. Interesting how a couple years ago businesses had more interest in developing a mobile app to combat the challenges associated with responsive sites. Sounded great but it's a challenge to get customers to downlload an and then use it regularly...apps need a lot of incentivized features such as deals, push notifications etc. to keep customers engaged in their app. Interesting how domain names centered around mobile search will be much more valuable
     
  10. Jen005

    Jen005 New Member

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    Interesting article. Some top ecommerce sites in India ditched their .com desktop / mobile site and went full APP-only. Within 6 months they realised their mistake and went back to responsive desktop/mobile site that could be accessed by domain name and was available in google search results. It seems they lost huge organic traffic from searches as they went app-only.
     

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