Google Removes Domains From Search

[Internet.Domains]

According to SearchEngineJournal.com Google is continuing to test search results without showing the entire domain. The website name (keywords) is shown, but not the extension. By doing so this could possibly create new trends in the domain investing niche. The article goes on to quote a Reddit user saying:

“I don’t think this is going to change much in terms of SEO, it just removes one factor that separated good content from good ranking. This is going to normalize the perception of users between traditional tld’s and modern tld’s because they cant subconsciously decide whether or not to click on something based on the perceived trustworthiness of the URL.

I think that fundamentally it is a good thing for new domains trying to get into a niche. this is going to devalue the perceived “vanity” of any particular url, which is good in a climate where basically any URL is taken.”


https://www.searchenginejournal.com/google-is-testing-search-results-without-urls/329465/

 

[Internet.Domains]

I think the idea they are apparently testing is flawed. I might add that it also seems contrary to other initiatives at Google. Why is Google delegating TLDs like .app and promoting secure extension spaces if the viewer will have no idea if the site is on .org, .top, .app or .com?

Yes, Google continues with conflicting messages. I would argue not showing the extension is a security issue.

 

[Sutruk]

I don't believe they are thinking about this possibility, it would be the end for them, and a gift for Duck, Bing or whatever is ready to take the first place, thanks to this epic mistake. Unless you like the risk after a click without knowing where are you going to end.

 

[namemarket]

This is BIG BREAKING NEWS and seems to be a real plus for other tlds, not just newer ones but biz info net and others.(but maybe not CCs).

If you do very good SEO work on minsites your name may appear on same page as large portal sites in search and search traffic to the established well known sites could decline, with a commensurate increase to lesser known tlds, IMO.

 

[JB Lions]

This is BIG BREAKING NEWS and seems to be a real plus for other tlds, not just newer ones but biz info net and others.(but maybe not CCs).

If you do very good SEO work on minsites your name may appear on same page as large portal sites in search and search traffic to the established well known sites could decline, with a commensurate increase to lesser known tlds, IMO.

Not really big news, don't think it'll even go mainstream. They're always testing stuff.

I just tried the example, mortgages, uk vs. us

uk
https://www.google.co.uk/search?ei=...&ved=0ahUKEwjP3tLvtI7lAhXiYd8KHQs1CVEQ4dUDCAo

us
https://www.google.com/search?client=firefox-b-1-d&q=mortgages

uk with no url:
equityprimeorlando.com - you have the url on top now if you want, so you can still have it there
Equity Prime Mortgage Orlando - Find the best loan for the ...

us with url
Equity Prime Mortgage Orlando - Find the best loan for the ...
equityprimeorlando.com

The url in the UK is just on top now, so you can still get it there, you can still see the names of the sites.


------
"We may be looking at the beginning of the end for URLs in search results."

I hate click baiters. Over half the search results the URLS are now on top, the other half, the brand name. He took a small screenshot showing only 3 results of companies using their brand name. If he took a shot showing more names, you would have seen the others using urls.

 

[Recons.Com]

Opens up lots of possibilities for abuse. Most companies cannot afford global trademark and protection. Now imagine someone using the same name and ranking on the same page or higher than your business, but people were looking for you and assuming they are visiting you...

 

[oldtimer]

It's possible that Google might just limit this experiment to those credible sites that are already showing on the first and second page of the results. I doubt that a big company like Google would do something like this without first thoroughly thinking it through. IMO

 

[urlurl]

Horrible idea - when I google I want to make sure I'm going to the site I was looking for and not a spoof or competitors site

they get rid of showing the URL and google loses is trust and integrity overnight... and my searches

i don't trust what i cant see

 

[griff]

The article led me to a pretty interesting thread by the founder of Ahrefs stating that they're working on a search engine where content creators will get a 90% of the profit, more privacy etc. Would love for something like this to take hold.

 

[DomainRecap]

Amazon Silk:

https://www.amazon.com/Amazon-com-Amazon-Silk-Web-Browser/dp/B01M35MQV4

 

[Bob Hawkes]

Is there any potential advertising wise for Google in the change? I am not sure there is, just wondering. It seems each year that Google put more ads at the top of the list of search results.

 

[King]

giggle, for now, is on top. No business, entity or organization in the history of man has remained on top forever...they are simply trying to remain relevant in the face of overwhelming competition on the distant horizon.

What does this mean? Invest in quality .com domains like they are limited...because they are.

Well said.

 

[Armageddon]

By the way @google have account here? on NP

 

[namemarket]

Scammers will also take advantage by modifying page titles......

I am sure they will but not just scammers and also others. For example, say you have a mini-site named CNN.biz or whatever (saying at bottom of page in small print the name if based on a Club-N-N or whatever) to avoid a TM issue.

Then you could do good seo work and change your meta tag title and description to say CNN OFFICIAL Website and people will visit since they do not see dot-biz

 

[LamsuanlunT]

I don't think this is exactly a good idea. Imagine you're looking for an official website links to banking, govt institutions etc and a rather better search optimized web page comes on top while the real url is hidden somewhere in the 5-6th position. It'll promote phishing attacks among other issues that can arise.

 

[dncafe]

49% of all Google searches are no-click, study finds

https://searchengineland.com/49-of-all-google-searches-are-no-click-study-finds-318426

https://pbs.twimg.com/media/BhgWYSMCQAATdlv.png

 

[platey]

This is really bad news for the NewG's.
Google will only be showing the keyword so a targeted extension becomes irrelevant.

Home.Loans = Home
Vacation.Rentals = Vacation

Exactly

So dot com Domain names won't have the dot com

I just think it's a way of Google refreshing it's pages

So my

1st. Football

Will appear as just 1st lol

 

[platey]

Mind you I think the keywords of a Gtld will still rank but just not be visible

I remember something about Google saying that the keyword in a Gtld extension not ranking etc

I tend to work out my own Google search engine organic seo strategy and tweak as appropriate based on search engine results etc

Example

I have a vlog in youtube that shouldn't be anywhere near the top with other vlogs having hundreds of thousands of views but my vlog has about 300 views and is 3rd from top I'm youtube search results for a certain term in search results and the vlog is one a few months old but I worded it using my organic seo strategy and and once it's at the top I can tweak it It's listing as I please etc

Google will do what it wants after all it is its search engine we just provide it with data which it uses to generate advertising dollars

We then just adjust the content of our data accordingly around any such changes Google decides to make its a bit like ranking chess

 

[Larion]

found this new Search-Engine:

https://www.qwant.com


Strange name, but looks very nice

 

[Truespin Domains]

Google are clearly pushing for a Web that is basically just an extension of Google. AMP was and continues to be the prime example of this, but this is just another step towards the ultimate goal. I suspect ultimately it will fail, but it's sad that they want to undermine the beautiful fragmentation and independence of the Internet.

 

[branding]

So Google did not just give duck.com to ddg out of the goodness of their heart?
https://www.namepros.com/blog/confirmed-duck-com-transfers-to-duckduckgo.1113728/

**


To your edit: petition or not, will Google care? It is a household name. There are so many millions of users dependent, many of whom don't care about domains. Not to mention didn't they remove that "do no evil" or whatever it was from their MO, so that they now can.. heh.

Is the removal of urls in results specific to something, browser, device etc. On desktop, for my site I still show url in result, and ads above my result still showing url:

Lol

I guess it's browser or device specific as on my Linux desktop they do show the url as it seems. Might also have to do with user setting, being logged in to Google. Haven't tested all options yet

It's annoying as hell is all I can say. I don't think a petition will be an immediate help, agreed. If there's enough pushback from the tech world they may reconsider eventually... who knows.

Beside the security issues, the user experience is ultra crappy. Like, a setback to Y2K.

New year's resolutions for 2020 you ask? Ditch Google and Windows

 

[MTB]

Why spoil a perfectly good recipe?

 

[namemarket]

I did not even know Amazon had a browser. What is the URL?

 

[DomainRecap]

Why spoil a perfectly good recipe?

Change for the sake of Change - some development manager at Google thinks his job might be at risk, so he brainstorms with his staff to figure out a "Big New Project" to not only keep his job but maybe get a big bonus.

And voila!

 

[Armageddon]

google is doing whatever google wants and we will have to adapt. it was the same before, it's the same now and frankly it will continue to be the same as long they have a sizeable market-share in search (aka for a long time).

first of all understand what they are doing. SEJ article says they are displaying only the website name. That's not exactly true, they are testing the idea of removing url for mobile users (because it occupies screen real estate) and displaying only the page title (not the website name).

now that we know that we can modify the page titles of our websites to take advantage of that. the current page title is:
Google Removes Domains From Search | Page 2 - NamePros
and it should be modified, IMHO, into:
NamePros.com - Google Removes Domains From Search | Page 2

that way you take full advantage both of the NP brand and the .com extension. If you think about it, this brings more attention to the domain name, not less.

of course, I'm aware that the blackhat community will try to game the new system and trick some people (and probably succeed for a short while), but let google deal with that.

from pure domaining perspective I don't think it changes things all that much.

Us!? & for free, maybe ...but others who don't know that will be doom or companies will pay money to developers to change ... again.. because google christ can do anything without be put on corner by US government or other legal entities.

In 2009 i developed 2-3 website's i put google ads to earn some money legal ...when was to ad almost 50$ to able withdraw ( at 47 $ ) , recived email & say i click my self illegal on my ads...LOL . Of course not doing this ( know the TOS ) . Google think: ' Why should pay another geek? . We will sent a email to this person & say click on ads on his websites' so from that day i dont give a s*** on G.

 

[JayT]

Google wants to DESTROY DNS, heard it on the news! If they sow an ideal of irrelevance into the TLD, then they are one step closer to creating a centralized internet based on apps hosted on (mostly) alphabet servers.