Google AdSense reasoning???

[CHILLY]

O.k., let's say I make a Website and i apply for Google Adsense. Some of the rules which i seem to remember are things like: You can't say--click on this link ect.. ect... Why is that? If i had a Website and i said if you want further info.... or you may want to check out.... A nice place to go is....(Google Adsense advertisemnt) would that not be in everyones interests??? I am happy to get a PPC-----The advertiser is happy someone visits their site with a nice referral---and Google is happy, they get the other part of the PPC. Am I missing something ? What angle am i not seeing??? Thank you....

 

[winst]

What you want is an affiliate program like linkshare.com

Google Adsense is for content sites with ads that may or may not be directly linked to the subject of the content itself. For example, if you have an article about a football game, the Adsense may be displaying ads for big screen TVs

 

[tm]

Because if you click your own ad then you get paid. Which means potential for abuse. So they've banned it.

 

[greenlight]

consistency

The first part to understand is the slippery slope theory which is that if you allowed people to encourage to click on the ads then it would be very hard to have standards in what kind of encouragement is ok vs. what is over the line.

Yes yes but answer why a bunch of clicks is not good for the everyone in charge.

Google is selling a product and that product is advertising. In advertising the person promoting their product wants to know as much as possible about what they are buying in terms of demographics, impressions, cost per sale, types of websites etc, etc etc. The list could go on forever as companies are hired to study this stuff.

And like all products, one of the important parts of success is consistancy. Think Mcdonalds.

So if Google allowed publishers to encourage clicks on the ads, then it would be impossible for Google to control their quality and consistancey of their main product, kind of like allowing every Mcdonalds to squirt as much ketchup if any on each hamburger.

Then advertisers would not know what they were buying and have inconsistant results and therefore would be hesitant to invest large sums of money towards advertising.

This is, I believe the main reason that Google doesn't want you to encourage clicks on ads. There are others, but most will ultimately infringe on this reason and therefore i believe this to be the core value they are protecting.

Scott

Hey is there spell check in this forum that i can't seem to find?

 

[CHILLY]

O.K. Winst: mmmm. I thought that maybe your keyword choices would help determine the type of ads Google would place on the site, but like you said it may not be an exact science..

TM; i'm not sure i follow all the way, or understand... If i were to pay google to advertise per click then i would not click on my own advertising and i'm sure the ratio is in googles favor. Plus the same would apply for the other ads, they can simply trace the i.p. address that's doing all the clicking? I think?? then cancel me....

Greenlight; "QUALITY" mmmmm... Quality and consistancy of the click. Interesting. No control. Perhaps it's a thing were as, if you were allowed to promote the ad by encouraging clicking on ads--you become part advertising agent along with google in which case Google has no control of the Quality of your promotion? Yeh, there is plenty of pshycological factors involved with it too i would assume which corelates to the quality of the click. So my website is still like a Billboard or TV or Radio or Magazine, the difference being that Google would have control of what is printed on the Billboard ect...and the advertisers pay google for this.
Shoe on the other foot; I'm am paying for traffic to my site, how many sales are being generated from those clicks; and on and on. So perhaps if the website owners "tricked" and "fooled" people into the clicks, the quality of the click would decrease.
If i had a super Premuim Domain, then i can go directly to the advertisers to advertise on my Super" domain website like a TV channel would do if they hosted the SuperBowl" ect....then i set the rules..??

 

[winst]

Chilly,

If your web site already get lots of traffic, you can negotiate with Google, Yahoo or whoever to receive a bigger cut. Basically you pay Google for not having to run your own ad server and review every ads.

I think what you are asking are really different revenue models.

PPC (pay per click) AdWord
PPA (pay per action) % of sales or per lead. like Linkshare and CJ.

As an advertiser, I don't want to pay for clicks when the users who don't have the "intention" to buy my product. If I get too much garbage traffic from Google AdWords and not sellling my products, I will stop advertise with Google.

As a content provider using AdSense, I will want as much traffic and people click on my ads. But I don't want to be greedy and end up getting nothing.