discuss Good Use of a 302 Redirect or Missed Opportunity?

[Domain_Stir]

Hypothetical...

Just wanted to get your take on the advantages (if any) of using an ultra premium domain ($500K and up purchase price) as a 302 redirect.

Lets say a pizza company, Papa Johns?, buys the domain pizza(dot)com and uses that as a redirect to their papajohns(dot)com site. In this hypothetical, pizza(dot)com was used a blog that would aggregate and post a random story about pizza from time to time (maybe one a month), prior to being purchased.It contained ZERO original content. Basically served as a place holder for ads so they're not benefiting on the extra backlinks of a premium developed site.

Wouldn't it be more beneficial from a brand value point of view to do it the other way, with papajohns(dot)com redirecting to pizza(dot)com?

Wouldn't it be of more value to use this in a different way?

What would be some reasoning (pro or con) for this? I'd honestly love to hear both sides of the equation.

To me it just seems logical but I am sure there is reasoning behind it. Just trying to see what I am missing.

 

[Domain_Stir]

Would love some feedback.

 

[golan]

We do it every day in SEO world. EMD or PMD or broad term as in your example, as a landing or funnel, to the money site which is always brand.