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GODADDY INC. Management's Discussion and Analysis of Financial Condition and Results of Operations


We serve several customer populations: Independents, Partners, Domain Registrars
and Investors, other Registrars and Corporate Domain Portfolio owners. While
these customer populations tend to utilize many of the same GoDaddy product
offerings, we consider the meaningful differences in their journeys, what they
value, their ultimate goals and how they communicate with the rest of the world
and aim to provide, and establish, solutions that address these differences. We
are the global market leader in domain registration. As of December 31, 2021,
approximately 89% of our customers had purchased a domain from us and we had
84.4 million domains under management. Based on information reported in
VeriSign's Domain Name Industry Brief, we had over 23% of the world's domains
registered as of September 30, 2021.

... Domains

We generated 47% of our 2021 total revenue from the sale of domain
products, primarily from domain registrations and renewals, aftermarket domain
sales and domain add-ons such as domain protection. Total revenue from domain
products grew at a compound annual growth rate (CAGR) of 14.0% over the three
years ended December 31, 2021.

read more (marketscreener)
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