new gtlds Giant KPMG Abandons .COM for its BRAND TLD

[Bob Hawkes]

Kevin Murphy (of Domain Incite) just blogged about accounting giant KPMG that has now moved from their .com (that was just their 4 letter acronym) to their .kpmg brand TLD.

"The company recently announced that it is now using home.kpmg as its primary web site domain, replacing kpmg.com. URLs on the old .com address now bounce users to the equivalent page on .kpmg. Web searches for KPMG return the .kpmg domain as the top hit."​

KPMG is one of the 4 largest international accounting firms. The company alluded to the security advantages against phishing in their release. In the most recent year they had revenue of about $29 billion.

"The move enhances the KPMG brand through a strong, simplified name, and provides end users with a level of assurance that any site that ends with .kpmg is owned and operated by KPMG."​

You can read Kevin's full post at this link:

http://domainincite.com/24144-kpmg-dumps-com-for-dot-brand-gtld

I can see brand TLDs being most used in areas like banking, insurance, accounting, legal, etc. where the hazards of a user responding to a phishing attempt are most severe.

Bob

 

[Bob Hawkes]

While they're saying it's a protection/security thing .. and there is an element to that .. the more I think about it, the more it really is much more about an image/marketing thing.

I am not convinced that security with respect to phishing was not their prime motivation, but you might be right that it was for a brand/marketing leg up over their main rivals. For example another of the Big 4 global accounting giants, Deloitte, has started to use their .brand TLD although as far as I can see only for redirection to various pages on their .com site.

It appears that many of the .brand are using the word home with their .brand TLD as their main site - e.g.
http://home.deloitte/ although not universally so. Hopefully a standard evolves.

Bob

 

[NamesMax]

ask them how much for the .com. I guarantee they’d never sell it.

So they will just be "cyber squatters with it"

 

[walidbenayed]

Verisign and .com fanatics must be panicking after this move

They don't accept competition and they don't want to get on board...they are just doing and saying all they can to make new gtlds fail.

In the meantime they are all rushing to sell their .coms before the end user becomes more aware of new gtlds and how they can complement their .coms just like the kpmg scenario.

to be continued...!

 

[Dandelion]

KPMG really think their name sounds cool? Funny acronym only made popular by big dollars

 

[Bernard Wright]

I just noticed Hisamitsu uses their own tld as well. They make Salonpas.

https://us.hisamitsu/