Generic domains carving a healthy slice...

[gazzip]

I was reading a couple of articles about Pets Unlimited and their businesses built solely around generic domains like Dog.com - Horse.com - Bird.com - Solar.com - Wind.com - Ferret.com - Fish.com - Garden.com....GreenHouse.com...and on and on :hehe: you get the picture !

Its pretty interesting how they are building forums onto their online stores, what a smart way to draw in extra potential customers with a common interest/hobby and keep them sticking around to buy....a very interesting concept.

One way to take a nice slice of that long established Big Brand Pie and lucrative markets

Whats your thought on this ?


If you have the time you may want to read it ??

article one - http://www.internetretailer.com/int.../63424-petsunited-aims-dozen-niche-sites.html

article two - http://www.internetretailer.com/internet/marketing-conference/61095-birds-feather.html

article three - http://www.forbes.com/entrepreneurs...e-yahoo-pets-ent-manage-cx_ll_0705tabibi.html

here's a list of $ growth for the top e-retailers for 2004/05, a few generics in there like Blinds.com - Paper.com - Shoes.com

PDF - http://www.abanet.org/abastore/abareprint2006.pdf


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[Jeff]

The forums and blogs being integrated within the main sites ... and as, or perhaps more, importantly than drawing in additional targeted customers / "stickiness"... is very smart becasue the additional and 24x7 activity and page views will help with SEO, IMHO. We see a lot of Real Estate sites now building out blogs and discussion areas specifically for this purpose! :talk:

Good stuff, thanks for the great information Gazzip! :music:
Happy Holidays! :santa:
-Jeff