Well, the domains for big brands advertising campaigns are mostly temporary and all the metrics we tend to consider wouldn't be extremely important for them, because they have huge and established channels where to advertise this domain. Freevodka dot com, of course, would be the best of this kind of campaign, but if the seller asks too much, they could easily choose another domain, let's say, freevodkaforyou, or freevodkabottle, or maybe free(brandname)vodka , and so on....
Remember, we're just talking about a hyphotetic advertising campaign of a big brand.
In some other case the domain would worth more, or less.
(however i tend to believe this domain can't reach low $xx,xxx figures).