Choosing A Perfect Brand Name Has Become More Challenging Than Ever: Darpan Munjal, Squadhelp
On his recent visit to India, Munjal, Founder of Squadhelp, spoke to Businessworld about the intricacies of the naming business and why a brand name could make or break a business.
We often say, what's in a name, and now naming has become an industry in itself. Tell us about the correlation between brand name and its success?
The name plays a huge role in the success of a brand or business. If the name does not align with the promise of the brand, it won't help the brand or the business. For example, Uber, if they were called ‘car-for-hire’, that would have been a very generic name. It would not have resonated with the mass appeal which ‘Uber’ as a brand name commands. The names align with a modern company that is disrupting the industry.
The name also plays a big role because it is the first thing that customers notice about your company. In my view, a name alone has the potential to make or break your business.
read more (business world in)
On his recent visit to India, Munjal, Founder of Squadhelp, spoke to Businessworld about the intricacies of the naming business and why a brand name could make or break a business.
We often say, what's in a name, and now naming has become an industry in itself. Tell us about the correlation between brand name and its success?
The name plays a huge role in the success of a brand or business. If the name does not align with the promise of the brand, it won't help the brand or the business. For example, Uber, if they were called ‘car-for-hire’, that would have been a very generic name. It would not have resonated with the mass appeal which ‘Uber’ as a brand name commands. The names align with a modern company that is disrupting the industry.
The name also plays a big role because it is the first thing that customers notice about your company. In my view, a name alone has the potential to make or break your business.
read more (business world in)
