Who told you that you NEED (as in: MUST HAVE) a Facebook page? I am an artist and promoting my work heavily, and yet I don't use Facebook or MySpace. For people who don't have any work or brand to promote, it's even more optional.
Now I am biased, I admit, but I am very anti-Facebook. Capitalist nightmare in internet format, 1984 meets Brave New World. In theory the idea of networking and exchanging info while all is linked to a profile is good. The problem is the way people use it, and the way the folks like Zuckerberg run it. People make it a competition to have as many "friends" as they can, adding people they never even talked to. While exchanging news and info in theory is very useful, people use these tools to add the most pointless data such as "My date cancelled because she's ill, what am I supposed to do with my time now?" and guaranteed within the hour at least 5 to 10 even more pointless responses will show up. To find the useful info in between is like looking for a tiny needle in a haystick as big as the average US state. Then add the pointless apps and silly games, and you wonder why people massively fall for this hype.
To make it worse the people who run it have no ethics whatsoever. They sell users' private data to advertising companies. People know it, they know it and yet they don't care because they cannot miss their daily portion of pointless games and chats. This is 1984 and Brave New World crossroads.
A friend of mine cancelled her account and got a popup saying "are you sure you want to quit? What are you gonna do with your spare time now?". Talking of arrogance...
For some people the WWW is Facebook. In the past you had Skype or MSN Messenger for live chats, email for conversations with friends and family, sites to share your pictures, and sites to find info. Some people now seem to think all of that is now done via Facebook... Meanwhile they massively fail to see the wider picture.
And before anyone mentions: MySpace isn't any better... Luckily, seeing how slow those pages load, MySpace is about to crash. Good riddance. Now it's being patient until the Facebook hype blows over as well.
Again, I admit being biased, but summarised: Facebook is evil. It's just another hype, one run by people without ethics.