The new market of “fidget toys” has yet to peak; the spinning fidget widgets are used to occupy one’s idle hands, and perhaps entertain.
By inventing a new brand, of course.
Read MoreThe domain Fidgetium.com was registered in late May, according to DomainTools.
And that’s a lesson right there about picking great domains when creating a new brand; the generics are far too weak to enforce as trademarks...