Farmers Bank & Trust switches from .Com to .Bank domain

[Arpit131]

Farmers Bank & Trust which has branches in Arkansas and Texas and approximately $1.2 billion in assets has changed its domain name from .com to a .bank

Farmers Bank which was using myfbtbank.com at it’s website has switched to myfarmers.bank.

Source

We are now seeing an upsurge in big brands adopting new gTLDs.

 

[sumosan]

Its' Alexa rank is 1,190,499.

Yeah, big news.

 

[disaac81]

Their dot com name is not great so the change makes sense. They might grab a better dot com in the future too...

 

[asset.domains]

Their dot com name is not great so the change makes sense. They might grab a better dot com in the future too...

companies will change their web address one time, no more or maybe one more time after M&A or rebranding and it will cost more. but time is needed to evaluate this, if they have selected the bank means it is shorter and people will understand where they are...

 

[newdandy]

from worst to bad. better idea is Farmers.Bank and then after some lessons upgrade to
FarmersBank.com

 

[asset.domains]

the My = more personal, closer to people