The plans to create a European Super League have rocked global football and drawn widespread criticism. World Trademark Review's Trevor Little and Tim Lince take a look at some of the big IP and brand issues the controversial move creates.
... Firstly, while big money deals appear to already have been struck (especially in terms of television rights), the ESL has done little to protect its own brand. For example, the domain ‘europeansuperleague.com’ has not been purchased by the league and could be acquired by anyone (as it available for bidding by a third-party owner). Instead, it has opted to use the domain 'thesuperleague.com', but the cybersquatting risk remains.
Furthermore, WTR found an EU and a UK registered trademark for the term EUROPEAN SUPER LEAGUE which was registered in 2019
read more (iam media)
... Firstly, while big money deals appear to already have been struck (especially in terms of television rights), the ESL has done little to protect its own brand. For example, the domain ‘europeansuperleague.com’ has not been purchased by the league and could be acquired by anyone (as it available for bidding by a third-party owner). Instead, it has opted to use the domain 'thesuperleague.com', but the cybersquatting risk remains.
Furthermore, WTR found an EU and a UK registered trademark for the term EUROPEAN SUPER LEAGUE which was registered in 2019
read more (iam media)
