This can become nice and memorable brandable..I like the phrase
Small disadvantage from value pov might be that it somehow spells "adult industry" and as it is known, adult industry end users are not most generous ones, considering they are very much into parameters like traffic, and much less into brandability, so to say.
Anyway, it can make nice brand, and as such it can fetch mid XXX - mid XXXX - this will very much depend on end user.