domain Enjury.com

[Nsmith91]

We would spell injury with an "i" however, this word sounds similar. Short and possible brandable for a law firm. Any ideas on possible development or value?

 

[kn65]

Nice name, would be a brandable for a law firm.

I would say $5000 to end user. $500 to domain reseller.

 

[LaunchUp.com]

not bad... I like names like that.
Sound isn't exact but close enough to work...
I say low x,xxx to enduser

 

[wwwweb]

Professional law firms can't use made up words like this.

It is not professional in regards to their target market.

It literally has no meaning, so a cute twist has no bearing in regards to the legal profession.

If it was a tech company, changing things up sure. Legal field not so much.

I'm
Surprised by the 4 figure valuations, not impossible, but in this field I would think it would take a very long time, as this is not a targeted, or coveted industry keyword.

 

[Pierre Barnard]

My opinion, you will have a very hard time selling this domain for any reasonable amount of money.

 

[Nsmith91]

I've noticed a trend of words being created and used by start-ups such as tinder, grindr, tumblr, airbnb, frikr, etc.

Enjury is short, pronounceable, and possible brandable.
I appreciate all and any feedback.
Thanks everyone!

 

[Haris]

I've noticed a trend of words being created and used by start-ups such as tinder, grindr, tumblr, airbnb, frikr, etc.

Enjury is short, pronounceable, and possible brandable.
I appreciate all and any feedback.
Thanks everyone!

These domains are the new trend because the start-ups can't afford dictionary word one or two word domains.

 

[kn65]

Professional law firms can't use made up words like this.

It is not professional in regards to their target market.

It literally has no meaning, so a cute twist has no bearing in regards to the legal profession.

If it was a tech company, changing things up sure. Legal field not so much.

I'm
Surprised by the 4 figure valuations, not impossible, but in this field I would think it would take a very long time, as this is not a targeted, or coveted industry keyword.

There are brand names that will baffle you, here's one: Google. Here's another one: Yahoo, and a third Twitter, there are more, Flickr, Zappos, etc.. There is no such thing as a professional brand, that is the whole point behind brand, and branding, with good marketing you can brand any name, Enjury is a great name in my opinion.

 

[todaygold]

Enjury is short, pronounceable, and possible brandable.

Maybe I'm the dull one here, but pronounceable? Pretend you are a receptionist at a lawyer's office...someone that has been injured and in pain calls...they want to see your website, how would you pronounce it so an everyday person can easily find this site? If you say Enjury...I would have no idea how to spell it. If you say injury with an 'E', I would probably go to EInjury. Having cutsie names stops being a good idea when you are loosing clients because someone looking for a lawyer isn't going to waste their time trying to figure out the spelling. When you are dealing with clients, especially those who are injured, worried and looking to sue, using cute names they can't figure out isn't a good idea.

 

[wwwweb]

There are brand names that will baffle you, here's one: Google. Here's another one: Yahoo, and a third Twitter, there are more, Flickr, Zappos, etc.. There is no such thing as a professional brand, that is the whole point behind brand, and branding, with good marketing you can brand any name, Enjury is a great name in my opinion.

You are talking about the legal field, not a tech company.

You are playing off injury, you have to stay neutral in the context of reality, not make belief in thinking enjury is the next Google of the legal field.

 

[Micklepickle]

There are brand names that will baffle you, here's one: Google. Here's another one: Yahoo, and a third Twitter

hmmm.... Twitter should be off the list of baffling brand-able names....as should Yahoo. Google was a smart play on a mathematical term, and a fantastic representation of the binary code. just saying....

A Law firm will rarely compromise on a domain name of significant legal representation. I'm not sure how many of you have ever dealt with law firms, but they're not hurting for capital.

Even startups...if its a properly planned and financed model, they'll budget for the domain of interest. If not they'll do like Tumblr did and create the alternatives themselves..."oh, shit... the domains not available, lets drop the e...". Playing on that level is a passion project, and I have rarely encountered if ever encountered a well planned, well financed startup settle for some random mix of characters, and then try and formulate their model/identity around that. It's only low budget, ill-prepared business planning that will settle for a random cluster of characters. Even worse are the ones which will buy a "brandable" domain name/logo bundle and base their identity around that....it rarely happens.

 

[kn65]

Maybe I'm the dull one here, but pronounceable? Pretend you are a receptionist at a lawyer's office...someone that has been injured and in pain calls...they want to see your website, how would you pronounce it so an everyday person can easily find this site? If you say Enjury...I would have no idea how to spell it. If you say injury with an 'E', I would probably go to EInjury. Having cutsie names stops being a good idea when you are loosing clients because someone looking for a lawyer isn't going to waste their time trying to figure out the spelling. When you are dealing with clients, especially those who are injured, worried and looking to sue, using cute names they can't figure out isn't a good idea.

Are you saying you cannot differentiate the pronunciation of Enjury vs. Injury?

 

[todaygold]

Are you saying you cannot differentiate the pronunciation of Enjury vs. Injury?

If I read the word, I can probably pronounce it right. But imagine someone who was just in a car accident, there car is totaled, they can't get to work, their kid was hurt and they are talking to a receptionist at the law firm, who says to go to Enjury.com...would that person be able to figure it out easily without having to think about it? Probably not. They may think it's spelt EInjury or Njury or they may even go to Injury.com. A legit, professional law firm doesn't want to take that risk...they want something easy to understand, easy to remember and easy to type...especially when someone is in a bad spot in life and looking for a lawyer.

 

[kn65]

If I read the word, I can probably pronounce it right. But imagine someone who was just in a car accident, there car is totaled, they can't get to work, their kid was hurt and they are talking to a receptionist at the law firm, who says to go to Enjury.com...would that person be able to figure it out easily without having to think about it? Probably not. They may think it's spelt EInjury or Njury or they may even go to Injury.com. A legit, professional law firm doesn't want to take that risk...they want something easy to understand, easy to remember and easy to type...especially when someone is in a bad spot in life and looking for a lawyer.

The receptionist isn't going to ask the caller to go to any website, she is going to connect him to a lawyer or get his phone number. In an accident the driver isn't going to browse any site to that matter. I understand the radio test issue but I don't think it applies in this case. Enjury wouldn't necessarily be an injury / law firm site.

 

[todaygold]

The receptionist isn't going to ask the caller to go to any website, she is going to connect him to a lawyer or get his phone number. In an accident the driver isn't going to browse any site to that matter. I understand the radio test issue but I don't think it applies in this case. Enjury wouldn't necessarily be an injury / law firm site.

It may not even be directing a caller to a website, maybe the receptionist is saying something along the lines of: 'Email us a copy of the documents to LawyersName@Enjury .com ... Or any other case where it may be said verbally. Then you have a problem. And if Enjury isn't a law firm website, what else would you suggest it be used for?

 

[Nsmith91]

Thanks for the discussion on Enjury.com!
Short, pronounceable. .com domains seem to be the trend!