I believe that it is a good name too however, it i sworthless to say it is a good name for an autoparts store because you would need someone to open up a store with that name in order to take interest. Personally, i think it is a terrible name for an auto parts store.
However, I see it as an informational website that points out the various causes of a smoking engine/tailpipe. But for the most part, I don;t think there are many folks looking to find answers to why their engine is smoking. they take it to a mechanic and get it fixed.
Low XX wholesale and high XX retail but I think you will have a hard time selling it at retail.