Yeah i agree Smash, they have the right aproach with .com for their main site and .tv for their video/live streaming site. It shows that the righ people understand the unique nature of .tv and how to use it well in conjunction with .com's rather than trying to replace the .com.
Since I didn't even know there was an emmys.com, unless it is heavily advertised elsewhere, I doubt word will get around about emmys.tv unless it is a grass roots submission to social engine effort.