discuss Embedded Finance "EmFi" could be the next FinTech big thing?

[brainland]

EmFi is the short keyword for Embedded Finance and it's making waves lately as everything about banking changes.

Embedded finance refers to the shift from time-consuming bank transfers to the use of financial services or tools by a non-financial provider. Services may include lending or insurance and should create more simplicity and convenience by embedding the financial journey into a customer's normal non-financial journey.

Banking, lending, insurance, payments, and branded credit cards are popular integrated financial products.

With the increasing integration of savings, credit, insurance and investing tools into non-financial apps or websites, the market for embedded finance applications is projected to grow fivefold, from US$54.3 billion in 2022 to US$248.4 billion, by 2032.

Just in case this becomes a thing, I picked just 2 domains from it while strictly avoid any Rabbit hole on the trend;

EmFiPay .com and EmFiWallet .com

https://www.mckinsey.com/industries...ce-who-will-lead-the-next-payments-revolution

https://www.pwc.com/gx/en/industrie...d-finance-challenging-common-assumptions.html

KMPG compares DeFi and EmFi : https://assets.kpmg.com/content/dam...-finance-partnering-platforms-for-success.pdf

https://enterprisersproject.com/article/2023/4/embedded-financial-services

https://www.finextra.com/blogposting/23695/is-embedded-finance-the-iot-of-banking

Share your thoughts on EmFi.....

 

[karmaco]

I found this too

https://www.credolab.com/blog/a-beginners-guide-to-emfi-part-1-introduction-to-embedded-finance

Honestly its really hard to say if this word will be in demand. This isn’t exactly new as in embedded tech —the word embed had alot of buzz around it when nfts/metaverse were in demand and then nothing. Doesn’t mean this won’t take off at some point.

Like I do with most of these bandwagons I picked up a couple and thats where I stop. Thanks for the info.

 

[brainland]

Someone picked EmFiBank com after this thread... I left it intentionally. Goodluck.

 

[Grego85]

I have emfi.pro and .cloud
I'm not really sure this term is going to be valuable.

 

[Simpsonrocket]

Took
Emfinance.xyz and emfinance.co

 

[xcloud123]

embedded finance have been developed always,
but embedded finance will always focus on premium DOmains , not the EM+FI+WORD.......

 

[brainland]

embedded finance have been developed always,
but embedded finance will always focus on premium DOmains , not the EM+FI+WORD.......

Yeah. There are firms who has built the tech and the limelight is about to be real.

You are also right about the premium domain usage, hence the reason why I quoted "No rabbit hole" and why I sticked to the only releveant keyword "Pay" and "Wallet".

Looking forward to how things play out. EmFi DeFi....

 

[VivifyDomains]

Grabbed these for now, good luck all

 

[Centauri]

picked up:

emfi.info
emficredit.com
emfitoken.com

Lets see, how far it goes...

Thanks for the information provided in this thread.

 

[ARCCLOUD]

Just picked up

(emfi)lending.com
(emfi)invest.com

That's about it until this gets more movement.

 

[xcloud123]

emfinance.io
still not regged

 

[VivifyDomains]

There does seem to be an uptick in interest on google trends:

Defi is a monster in comparison though, lets see how this progresses:

 

[Ariff BD]

emfi.us only mine

 

[BRDavid08]

Any sold report yet?