Yes that would be an end-user
Even if e.Bike was $5, tbey woupdnt have bought it over eBike.com.....any end-user would rather have the .com, all the gtld fans need to realise that there is no end-user market for these names. Register as many as you want and pump them up as much as you want on domain forums, that changed nothing out there in the business world. Save yourself the time and money, if you manage to pay the good money and got something that made sense like Home.Loans, then you might stand a small chance if flipping one.
eBikes is a huge market, especially in Europe and will only grow in the next 10 years so Im not surprised at the price...great name