Your right the "-" sort of ruins it. I actually didn't know what it was until I looked it up. I'll tell everyone... it's those headphones that go into your earhole. Since it is an accessory sold mostly with other products it may be hard to find a buyer. I would say low to mid xx.
I think that would be the way to go. Develop it with seo in mind and try to make some money off affiliates. Once traffic becomes nice then try to sell. Right now though, it seems it would be hard to find a buyer.