Yes I do, and am excited because am into things like string theory, dark matter, and dark energy on the cosmic level; and stuff like bosons, photons and alpha matter on the quantum side. Should clarify that I "appreciate" the subjects, am not a mathematician or physicist, and am at the "Scientific American", "Brief History of Time" level of understanding.
Have you read "Einstein's Dreams"? :gl:
ADDed->PS I don't see it as an "out of the box hit" variety of name, but think it has real potential because it is probably the best known equation of the 20th century and is a very strong symbol universally.