Donuts has launched its first ad campaign, part of its plan to raise awareness about new gTLDs as a category.
It’s a digital-only video campaign, expected to run on sites including YouTube, the New York Times, Forbes, Mashable and Fast Company.
The theme is “freedom of choice”, using the slogan “Welcome to the not com revolution”.
The ad campaign going to be US-only, which chimes with what Tindal said as he laid out some of Donuts’ vision and marketing plans for 2015.
Full Article: http://domainincite.com/18172-donuts-launches-first-not-com-ad-campaignTindal told us that Donuts is primarily concerned with marketing the “category” of new gTLDs, rather than any specific TLD.
