In a story appearing in the DailyMail, Entitled Is the hashtag over? Looking at ads that ran during the Super Bowl on Sunday" Out of 66 ads only 30% of them had a hashtag - while 41% included a URL This year had a 15% decrease in number of hashtags used in commercials Twitter handles were only shown in 5 commercials and Facebook in 4. The statistics come from Marketing Land’s sixth … [Read more...]