domains Domain Extensions Study

Spaceship Spaceship


____Top Member
Domain Extensions: .com vs .org, .net, .io & 4 Other TLDs (Study)

How important is it to have a .com domain name?
Is it really that much better than .co, .net, .io or any other popular top-level domain?
We ran an experiment with 1,500 people to find out.

Key finding: which domain extension is best in 2022?

  • .com domains are over 33% more memorable than URLs with other top-level domains.
  • .com is the #1 most trusted TLD, with .co in a close second place.
  • When people try to remember a URL, they’re 3.8 times more likely to assume it ends in .com than anything else.

In short, our study shows that .com outperforms all other domain extension options. But read on for more details — and to see how 7 other TLDs performed in our test. You might be surprised.

.... Just to see all the data we have so far in the same place, here are the memorability results again alongside the trust ratings we saw before.


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