You’ve chosen a perfect domain name for your business/blog. You thought about easy spelling, good keywords, length, memorability, considered new hip domains (TLDs), and you have a good registrar. But, have you thought about your domain’s history, backlinks, previous owners, rankings?
The reason why you should check a domain name’s history is connected to its previous owner and all he could have used the domain for. It directly impacts the SEO of your future website, as backlinks to the domain can rank your website lower than you deserve. Your domain can have a Google manual penalty and could be marked with bad trust score. Even worse – you could be blocked by many anti-viruses as a spammy domain.
Read MoreThe problem with used domains is that cleaning old links might mean spending more time cleaning up than building your new brand. Of course, this shouldn’t discourage you, but it does mean you should be safe!
