Does Domain Parking Have A Future?

[tricolorro]

:hi:

Does domain Parking have a future?

We know parking revenue is down. For some of us way down!

Google is trying not to index sites that don't have original content
or any content and are nothing but links (i.e. Parked pages).

I remember some time ago Google mentioning that they were working on
a site preview service. Just put your mouse over a link and you'd see
what the site looked like without going there. Then you could decide to
click and visit or not.

I don't know the status of that project and had forgotten about it until
today when I was at a site and experienced this type of site preview.

A company called Snap which is a division of IdeaLab has started what
they call Snap Preview. It's a free service. If it catches on, which it
should,it will most likely hurt domain parking revenue.

This is a description from their site:
"Snap Preview Anywhere enables anyone visiting your site to get a
glimpse of what other sites you're linking to, without having to leave
your site. By rolling over any link, the user gets a visual preview
of the site without having to go there, thus eliminating wasted
"trips" to linked sites."

It's quite easy to get used to what Parked pages look like so they
are easily recognizable.

If you can preview a site before visiting and see it's a Parked page ,
you may decide not to visit.

No visits= No Page Views= No Clicks= No Income.

I think the Domain Parking business is going to have to change
dramatically. I know some of the companies have started putting out
more attractive pages and trying to look more like real websites but I
don't think it will be enough.

Articles, site content , product descriptions, etc are needed. It's to the
benefit of the Parking companies to start considering these things and
soon. What do you think???

You can learn more about the Snap's Preview Service here:
http://www.snap.com/

Of course all this is just :imho:

Happy domaining,
Patrick

 

[tricolorro]

The guy from RBC Capital markets gave a presentation on it. I believe Badger(from this forum) was also at that particular talk. RBC may be able to share the information with you if you express an interest in it.

The stock was high, content was added to the domains and the stock fell. The revenues per domain dropped as soon as the content was integrated. It was not clear whether it was the fault of the content alone, or the fact it was rolled out to their entire portfolio at once.

:hi:

This is interesting.

Was the content appropriate to the domain topic?

If adding content is not the answer then I will say that relevance is.

I see too many domain parked pages where the ads have no relation
to the domain topic.

People hated banner ads.

But I believe it was because they were
intrusive.

They were intrusive because they were usually not relevant.

Google's Adsense program showed us that ads on a site can work if
they are relevant to the web page they appear on.

Please vote for relevance.

Happy domaining,
Patrick

 

[diegoid]

I'm not sure DP will be over. Think of Typo domains for example. They receive more hits than anyone could think. There's money there. And everybody wants a piece of that cake.