I like the domain name. However the setup seems to be nonbusiness/industry standard. The current setup is like a personal blog type.
which is not how I imagine DNBoard to be. It should be structured more like a "Board" in my opinion. The ads should not be everywhere, because again, this looks too personal. People will be like, "is this a personal site" or an industry news site/discussion?
-------------------------------
I also think that you need a LOGO. Because currently it looks like your ads or SEdo is your logo because they stand out more.
If you plan to be industry standards I beleive you need to make it more professional and less personal. make it more solid, like a board type.