Hard to say.
It's worth renewing, in my view.
It's a real service that large companies like Jiffy Lube advertise.
If it can sell to one of the major companies, then it should get between $2k to $6k give or take. That's IF.
Otherwise you're probably looking at much less -- $300 to $2k.
It may not find a retail buyer unless you find that buyer yourself.
Domainers won't pay much. Most offers (if there are any) would be $xx.