information Developing a domain into a multilingual website

[News]

When done correctly, launching a multilingual version of a website can be one of the most effective ways to grow an online business, driving targeted buyers in new territories and carving out a market presence amongst a new audience. Whilst for some businesses, their offerings are very much centred around a specific locality, for others, distance simply doesn’t matter, with great examples being both eCommerce stores and long-distance services which do not require a physical presence to be fulfilled.

But when it comes to launching a multilingual website, marketers, techies and management alike are faced with a tough decision; either to launch a brand new site on its own ccTLD (country code Top Level Domain – think .co.uk, .de etc) or to keep everything under one roof and launch either as a subdomain or as a subdirectory on a company’s main domain. In many ways, after making the decision of which languages to launch in, this is likely one of the important which will need to be made...

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[Rick Ace]

A useful article for a challenging topic. One thing that needs to be addressed though is the fact that a lot of resources (and costs) are needed to staff multilingual/multicultural needs. Cost is usually the most prohibitive to development.

 

[Daniel Mac Sweeney]

Interesting....

 

[19domain]

Interesting.... many sites choose to put it as a subdirectory