Eric Lyon
Scorpion Agency LLCTop Member
- Impact
- 29,793
Today, I'll be analyzing the .delivery gTLD to see if I can dig up any helpful data points that could be stacked with someone elses research into the .delivery extension.
Note: At the time of this analysis there was a 1-character minimum to register a .delivery domain. there were also several 1-character .delivery domains available to register, but with a mid-3-figure premium registration cost.
With the above in mind, lets dive right in...
Note: NameBio.com shows 9 .delivery domain sales reports ranging from $100 to $3,348.
Some notable sales are:
Based on registration totals from DNS.Coffee, the .delivery gTLD has experienced a 4.5% decrease overall since March 2021, characterized by a multi-year decline followed by a recent recovery in early 2026.
.delivery Registration Growth (2021โ2026)
Note: While the 8,907 active domains indicate a healthy niche, the wide gap between the $2.07 entry price and the $3,348 peak sale for mr.delivery suggests that most growth is currently happening at the entry-level retail stage rather than in the high-value investment market.
This is one of the fastest-growing segments, with the global cloud kitchen market projected to reach $112 billion by 2030. These "delivery-only" brands use .delivery domains to establish a direct digital storefront separate from third-party aggregators, reducing commission costs by up to 35%.
2. Subscription Meal Kits & Prepared Foods
Driven by health-conscious professionals, this niche includes brands like HelloFresh and Factor 75 that focus on weekly ready-to-eat plans. Domains often target specific dietary needs, such as keto.delivery or vegan.delivery.
3. Hyperlocal & Micro-Fulfillment Services
Retailers are increasingly using micro-fulfillment centers to cut "last-mile" delivery times. Local businesses use .delivery domains to signal same-day or one-hour service within specific urban neighborhoods, a market segment growing at over 30% annually.
4. Specialized Grocery & "Farm-to-Door"
Niche e-commerce stores focusing on ethnic groceries, organic meats, or "regional food boxes" are high-growth areas. These businesses use the extension to differentiate themselves from general supermarkets by emphasizing the direct-to-consumer delivery of fresh, hard-to-find goods.
5. On-Demand Alcohol & Tobacco
Legalized and regulated delivery of alcohol and cannabis (where applicable) has created a high-intent niche. Notable secondary market trends show keyword-rich domains like alcohol.delivery commanding premium interest for their clear utility.
6. Wellness & Med-Tech Delivery
This niche covers the delivery of adaptogenic supplements, medical supplies, and even at-home diagnostic kits. As noted in the NameBio.com sales data, domains like med.delivery (sold for $100) highlight the entry-level adoption for these health-focused services.
7. Luxury & Artisanal Pet Supplies
Pet owners increasingly spend on high-end, artisanal pet food and wellness items. The .delivery extension is popular for subscription-based pet services, a model that fosters high customer loyalty and repeat revenue.
8. Corporate & Event Catering
Businesses are moving away from traditional planning toward "work-as-it-happens" models. The extension is widely used by catering companies for corporate meal plans and event-specific logistics, targeting eco-conscious and high-volume corporate clients.
The "Action" Hack (Verb + Extension)
This is the most popular use case for this gTLD, where the SLD (Second-Level Domain) is an action that the extension completes.
This identifies exactly what is being transported, creating a descriptive brand name.
This creates a character or a personalized service feel.
This uses the domain to signal trust or a specific business philosophy.
Using an English word before the dot maximizes the semantic impact and professional branding of a domain hack. Since ".delivery" is a specific English noun, pairing it with a non-English prefix creates a "language clash" that can confuse users and dilute the URL's memorability. According to DNS.Coffee, there are only 8,907 registered domains in this niche, meaning high-value English pairings, like the NameBio.com reported sale of green.delivery for $205, are still strategically viable. Maintaining a single language ensures the domain functions as a clear, intuitive phrase, which is essential for capturing the first-impression trust required in the logistics and service sectors.
Cybersquatting and the ACPA
The Anticybersquatting Consumer Protection Act (ACPA) is a U.S. federal law that allows trademark owners to sue registrants who, in bad faith, register or use a domain name that is identical or confusingly similar to a distinctive trademark. If a court finds you registered a domain specifically to profit from someone else's brand, you could face statutory damages ranging from $1,000 to $100,000 per domain.
UDRP (Uniform Domain-Name Dispute-Resolution Policy)
This is an administrative proceeding used by ICANN to resolve domain disputes. A trademark holder can win your domain if they prove:
The way you phrase your offer is legally significant.
On the flip side, if a large corporation tries to bully you out of a domain you registered for a legitimate reason (e.g., a generic word like med.delivery, which sold for $100 per NameBio.com), they may be guilty of RDNH. If you registered the domain before they had the trademark, or if the word is a common dictionary term, you have a much stronger defense.
Trademark Classes
Trademarks are registered in specific "classes" of goods/services. If a company owns "Apex" for shoes, and you own apex.delivery for a logistics company, there might not be an infringement because the industries don't overlap. However, for "Famous" marks (like FedEx or Amazon), the protection extends across almost all categories.
Potential Strategic Recommendations:
Target "Dictionary" Utility over Brands
The legal risks associated with trademarks and the low registration count suggest that "Brandable" domains (invented words) are high-risk. Instead, focus on high-intent English nouns that create a natural "hack."
The primary threat to your ROI is the massive gap between the $2.00 registration and the $40โ$80 renewal.
The NameBio.com data shows that 8 out of 9 reported sales are under $300.
When performing outbound, sell the utility, not just the name.
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
Source
Source
Note: At the time of this analysis there was a 1-character minimum to register a .delivery domain. there were also several 1-character .delivery domains available to register, but with a mid-3-figure premium registration cost.
With the above in mind, lets dive right in...
.delivery domain registration costs
According to Tldes.com the .delivery domain registration cost ranges from $2.27 to $6.59+..delivery domains registered today
According to DNS.Coffee there are 8,907 .delivery domains registered today.Public .delivery domain sales reports
It's hard to find that many .delivery domain sales reports online, indicating most are private sales.Note: NameBio.com shows 9 .delivery domain sales reports ranging from $100 to $3,348.
Some notable sales are:
- mr.delivery: $3,348
- green.delivery: $205
- trust.delivery: $180
- med.delivery: $100
5-year .delivery domain growth summary
Based on registration totals from DNS.Coffee, the .delivery gTLD has experienced a 4.5% decrease overall since March 2021, characterized by a multi-year decline followed by a recent recovery in early 2026.
.delivery Registration Growth (2021โ2026)
- 2021โ2022 (Peak & Plateau): The extension reached a high of 9,516 registrations in February 2022. This likely reflected the tail-end of the COVID-19 pandemic demand for delivery-related digital infrastructure.
- 2022โ2025 (The Slump): Between February 2022 and February 2025, the extension saw a steady 15.8% decline, dropping to its lowest point of 8,011 registrations. This period suggests a "thinning out" of pandemic-era businesses or a shift toward more affordable extensions due to the high renewal costs (averaging $40โ$80).
- 2025โ2026 (Recent Rebound): In the last year, the gTLD saw a notable 11.2% increase, jumping from 8,011 back up to 8,907 registrations. This resurgence is likely driven by aggressive promotional pricing from registrars like Spaceship and Namecheap, attracting new registrations despite the historic secondary market sales remaining low (only 9 reported sales on NameBio.com).
| Date | Registered Domains | Yearly Change |
|---|---|---|
| Mar 2021 | 9,325 | -- |
| Feb 2022 | 9,516 | +2.0% |
| Feb 2023 | 8,590 | -9.7% |
| Feb 2024 | 8,436 | -1.8% |
| Feb 2025 | 8,011 | -5.0% |
| Feb 2026 | 8,907 | +11.2% |
Note: While the 8,907 active domains indicate a healthy niche, the wide gap between the $2.07 entry price and the $3,348 peak sale for mr.delivery suggests that most growth is currently happening at the entry-level retail stage rather than in the high-value investment market.
8 niches for .delivery domains
1. Cloud Kitchens & Virtual RestaurantsThis is one of the fastest-growing segments, with the global cloud kitchen market projected to reach $112 billion by 2030. These "delivery-only" brands use .delivery domains to establish a direct digital storefront separate from third-party aggregators, reducing commission costs by up to 35%.
2. Subscription Meal Kits & Prepared Foods
Driven by health-conscious professionals, this niche includes brands like HelloFresh and Factor 75 that focus on weekly ready-to-eat plans. Domains often target specific dietary needs, such as keto.delivery or vegan.delivery.
3. Hyperlocal & Micro-Fulfillment Services
Retailers are increasingly using micro-fulfillment centers to cut "last-mile" delivery times. Local businesses use .delivery domains to signal same-day or one-hour service within specific urban neighborhoods, a market segment growing at over 30% annually.
4. Specialized Grocery & "Farm-to-Door"
Niche e-commerce stores focusing on ethnic groceries, organic meats, or "regional food boxes" are high-growth areas. These businesses use the extension to differentiate themselves from general supermarkets by emphasizing the direct-to-consumer delivery of fresh, hard-to-find goods.
5. On-Demand Alcohol & Tobacco
Legalized and regulated delivery of alcohol and cannabis (where applicable) has created a high-intent niche. Notable secondary market trends show keyword-rich domains like alcohol.delivery commanding premium interest for their clear utility.
6. Wellness & Med-Tech Delivery
This niche covers the delivery of adaptogenic supplements, medical supplies, and even at-home diagnostic kits. As noted in the NameBio.com sales data, domains like med.delivery (sold for $100) highlight the entry-level adoption for these health-focused services.
7. Luxury & Artisanal Pet Supplies
Pet owners increasingly spend on high-end, artisanal pet food and wellness items. The .delivery extension is popular for subscription-based pet services, a model that fosters high customer loyalty and repeat revenue.
8. Corporate & Event Catering
Businesses are moving away from traditional planning toward "work-as-it-happens" models. The extension is widely used by catering companies for corporate meal plans and event-specific logistics, targeting eco-conscious and high-volume corporate clients.
What a playful .delivery domain hack might look like
A domain hack uses the characters before and after the dot to spell out a complete word, phrase, or call to action. With .delivery, the hack is usually used to create a "verb + noun" or "adjective + noun" structure that reads like a functional sentence or a brand promise. Given that there are 8,907 registrations according to DNS.Coffee, many creative hacks are still available compared to crowded TLDs.The "Action" Hack (Verb + Extension)
This is the most popular use case for this gTLD, where the SLD (Second-Level Domain) is an action that the extension completes.
- Special.delivery (The most iconic use of the phrase)
- Fast.delivery
- Instant.delivery
- Free.delivery
This identifies exactly what is being transported, creating a descriptive brand name.
- Pizza.delivery
- Grocery.delivery
- Taco.delivery
- Med.delivery (Sold for $100 according to NameBio.com)
This creates a character or a personalized service feel.
- Mr.delivery (The highest reported sale at $3,348 on NameBio.com)
- Your.delivery
- My.delivery
This uses the domain to signal trust or a specific business philosophy.
- Trust.delivery (Sold for $180 per NameBio.com)
- Green.delivery (Sold for $205 per NameBio.com)
- Safe.delivery
- SEO Relevance: Search engines often view the keywords in a gTLD as relevant to the site's content.
- Memorability: Users don't have to remember a business name and then ".com", the URL is the business name.
- Shorter URLs: A hack like food.delivery is shorter and cleaner than fooddeliveryservice.com.
Using an English word before the dot maximizes the semantic impact and professional branding of a domain hack. Since ".delivery" is a specific English noun, pairing it with a non-English prefix creates a "language clash" that can confuse users and dilute the URL's memorability. According to DNS.Coffee, there are only 8,907 registered domains in this niche, meaning high-value English pairings, like the NameBio.com reported sale of green.delivery for $205, are still strategically viable. Maintaining a single language ensures the domain functions as a clear, intuitive phrase, which is essential for capturing the first-impression trust required in the logistics and service sectors.
10 lead sources for .delivery domains
- Shopify App Store (Delivery & Logistics Category):
- Target businesses using apps like Zapiet or ShipStation. These are tech-forward merchants who already value delivery efficiency and might want a dedicated .delivery landing page for tracking.
- Yelp & Google Maps (Specific Filters):
- Search for "Restaurants with delivery" or "Florists." Focus on those with long, hyphenated .com URLs (e.g., joes-pizza-houston-delivery.com) who could upgrade to a cleaner "hack" like joespizza.delivery.
- Crunchbase (Seed Stage Logistics):
- Look for startups in the "Logistics" or "Supply Chain" sectors that have recently raised a Seed or Series A round. They often have the budget for premium upgrades like mr.delivery ($3,348 per NameBio.com).
- Instagram & TikTok Shop Merchants:
- Modern "DTC" (Direct-to-Consumer) brands often prioritize aesthetics. A .delivery domain is highly "link-in-bio" friendly for brands focusing on subscription boxes.
- Ghost Kitchen Networks:
- Search platforms like CloudKitchens or Kitchen United. These businesses have no physical storefront, making their digital "delivery" identity their most valuable asset.
- Local Chamber of Commerce Directories:
- Identify traditional local service businesses (couriers, dry cleaners, pharmacies) that are digitizing for the first time.
- Expired Domain Lists:
- Track .com or .net domains containing the word "delivery" that are dropping. These owners are already in the space and may be open to a modern gTLD alternative.
- App Store / Play Store:
- Search for regional "delivery" apps. Many use overly complex URLs for their marketing sites; a .delivery domain provides a much cleaner redirect for mobile users.
- AngelList (Wellfound):
- Target "Delivery as a Service" (DaaS) startups. These companies often need specific sub-brands for different cities (e.g., london.delivery or nyc.delivery).
- Trade Show Exhibitor Lists:
- Look at conferences like the Home Delivery World or The Logistics World. The exhibitors here are the "whales" of the industry who might buy "trust" or "green" keywords (e.g., green.delivery sold for $205 per NameBio.com)
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Legal considerations when selling a domain to an existing business
Approaching a business to sell a domain name that matches their trademark is a legal minefield. If not handled with extreme care, your outreach can be used as evidence of "bad faith," leading to the loss of the domain without compensation or even a lawsuit.Cybersquatting and the ACPA
The Anticybersquatting Consumer Protection Act (ACPA) is a U.S. federal law that allows trademark owners to sue registrants who, in bad faith, register or use a domain name that is identical or confusingly similar to a distinctive trademark. If a court finds you registered a domain specifically to profit from someone else's brand, you could face statutory damages ranging from $1,000 to $100,000 per domain.
UDRP (Uniform Domain-Name Dispute-Resolution Policy)
This is an administrative proceeding used by ICANN to resolve domain disputes. A trademark holder can win your domain if they prove:
- The domain is identical or confusingly similar to their mark.
- You have no rights or legitimate interests in the domain.
- The domain was registered and is being used in bad faith.
- Note: Listing a domain for an exorbitant price specifically to the trademark holder is often cited as evidence of bad faith in UDRP cases.
The way you phrase your offer is legally significant.
- Targeted Solicitation: If you email a company saying, "I see you own the 'Green Delivery' trademark; I want to sell you green.delivery for $10,000," you are admitting the domain was acquired to leverage their brand.
- The "Parking" Issue: If the domain is currently "parked" with ads that compete with the trademark holderโs business, it strengthens their case for a forced transfer.
On the flip side, if a large corporation tries to bully you out of a domain you registered for a legitimate reason (e.g., a generic word like med.delivery, which sold for $100 per NameBio.com), they may be guilty of RDNH. If you registered the domain before they had the trademark, or if the word is a common dictionary term, you have a much stronger defense.
Trademark Classes
Trademarks are registered in specific "classes" of goods/services. If a company owns "Apex" for shoes, and you own apex.delivery for a logistics company, there might not be an infringement because the industries don't overlap. However, for "Famous" marks (like FedEx or Amazon), the protection extends across almost all categories.
Potential Strategic Recommendations:
- Check the USPTO: Use the TESS database to see if a brand name is registered before reaching out.
- Passive Sales: Instead of direct outbound, list the domain on marketplaces like Sedo or Afternic. This allows the buyer to find you, which is legally safer than you "targeting" them.
- Generic Use Cases: Frame your domain's value around the 8,907 registrations (per DNS.Coffee) and its generic industry utility, rather than its similarity to a specific brand.
Potential .delivery domain investing strategy
Based on the data points gathered, specifically the 8,907 active registrations via DNS.Coffee and the narrow NameBio.com sales range of $100 to $3,348, the most viable investment strategy is a high-turnover "Quick Flip" model rather than a long-term "Buy and Hold" strategy.Target "Dictionary" Utility over Brands
The legal risks associated with trademarks and the low registration count suggest that "Brandable" domains (invented words) are high-risk. Instead, focus on high-intent English nouns that create a natural "hack."
- The Logic: med.delivery ($100) and green.delivery ($205) show that generic keywords have a floor value.
- Action: Look for niches in the "Top 8" list (e.g., laundry.delivery, organic.delivery) that are currently unregistered or priced at the $2.07 entry rate.
The primary threat to your ROI is the massive gap between the $2.00 registration and the $40โ$80 renewal.
- Strategy: If a domain does not sell within the first 10 months, drop it. Carrying a portfolio of 50 .delivery domains will cost you ~$2,500/year in renewals, which would require a sale like mr.delivery ($3,348) every year just to break even.
- Comparison: Unlike .com, where you can wait years for a buyer, .delivery requires you to be an "active hunter" using the 10 outbound lead sources identified earlier.
The NameBio.com data shows that 8 out of 9 reported sales are under $300.
- The "Sweet Spot": Price your domains between $499 and $1,500.
- Why? This range is often within the "discretionary spending" limit for a small business owner or a marketing manager without needing Board or Legal approval. It represents a high ROI on a $2 investment while ensuring the domain actually moves.
When performing outbound, sell the utility, not just the name.
- Pitch: "Your current URL is CityPizzaDeliveryService.com. You can shorten this to CityPizza.delivery for your Instagram bio and side-of-truck branding."
- Focus: Target companies with long, hyphenated, or ".com/delivery" subfolders.
- Risk Level: Medium-High (due to high renewal costs).
- Inventory Type: Pure English Nouns / Industry Keywords.
- Target Exit: $750 average.
- Holding Period: 12 months
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Questions for you
- Do you own any .delivery domains?
- If so, how are they doing for you?
- Thinking about investing into .delivery domains?
- If so, what niche will you target and why?
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
