- Impact
- 52
At the moment, we are entering crunch time. The Internet is still expanding at a rapid pace and the different technologies coming to market continue to disrupt and destroy long established business models, like the one in the music business. The force to establish a memorable presence on the Internet is now greater than ever before. The availability of undeveloped dot com domain names is becoming more scarce by the second.
What extension do you think top ten companies in every industry will select for special online promotions, microsites, or video portals? Do you think they will add it on to their dot com sites, will they experiment with other extensions that do not signal that some social media experience awaits, or will they select dot tv name because its a logical fit?
I can't tell you the answer nor can any member of this forum, but what I can tell you is that many of us in the dot tv forum are betting that the trend will continue to be in the direction of dot tv.
Did the NBA, MLB, or the NHL get it wrong using dot tv to extend their brands: Welcome - NBA 2010 Live!, Postseason Subscription | MLB.com: Subscriptions, Launch NHL Video Portal Unfortunately, premium dot tv domain names were not priced so small-time domainers and developers could hoard them. Even some of the prices associated with premium dot tv names discourage development by bigger firms because they represent risk, unless those companies have an existing client or presence in the industry they would like to target.
Right now, its crunch time. Its been a few years now that dot tv has been marketed first by the dot tv corporation and now by eNom, which is a Demand Media company. In spite of whatever criticisms you have or might have had, the opportunity to get a generic keyword for this extension is closing and closing quickly. The fact that dropped premium dot tv names continue to get marked up suggests that eNom continues to receive some buyers at those prices and doesn't discourage the big fish from acquiring and developing them whenever they are ready to pursue an oppotunity.
As I write this, I think of all those who I have met on the forums or in person as the result of a relationship born on the forums. We continue to talk via instant messenger, by email or by phone. Those of you who visit this forum know who you are our outlook on dot tv remains unchanged. Many of us still feel two things. First, that we were lucky to have this opportunity. And second, that we were late to the game. Those two feelings will always be present because all of us share the same foundation. We were all late to the Internet game in general and we are all lucky to be presented with the opportunities that sit under our finger tips. At no other time in history has so much opportunity been in reach for any person of virtually any demographic.
Myself and others have dropped some premium dot tv names as we consolidated our individual portfolios to weather this recession. One of mine that comes to mind is fast.tv, which was a $10k premium that I got for a super steep discount back in the days of the dot tv corporation. I know that many of you have dropped your own premium dot tv names because they are not inexpensive to keep on the sidelines waiting for a unique buyer, whether another domainer or end user comes along with the same vision willing to pay a price that you think the name deserves.
So as this dot tv roller coaster continues, companies scramble to secure premium online real estate that will represent their brands currently and in the future. The single generic keyword dot tv domain names will be targeted first because they represent incredible opportunities for the brands that know how to leverage them and maximize their potential.
Who will own these premium dot tv names? The ambitious small company that is positioning itself to be a top ten player in their industry, the larger Fortune 500 companies that are being steered by the leaders of the future with vision about where the Internet will take their business through the 21st Century, and the entrepreneurs like you and me who had the vision and foresight to place our bets on dot tv even if the price was high compared to dot com or any of the less recognizeable extensions.
You don't have to believe that dot com has no future to be a believer in dot tv just like you don't have to believe that dot tv has no future because dot com was the first extension to the market. However, any educated and intelligent person cannot deny the impact that those two simple letters, T and V, when paired together, had in the world before dot com existed and will continue to have after the Internet consumes the conventional television. Now is the time to buckle down, tighten your belts, and grab what you can because if you can make it through this period of crunch time, then you will be well positioned at the end of the period.
I know some will not get this or find some reason to criticize the extension, its proponents, or those responsible for some aspect of it. That is why I called it a bet on the extension in the same way we bet on sports. The outcome remains unknown and virtually none of control it. If I asked you what extension (dot com or dot tv) would have the greatest likelihood of success when the Internet was first getting established, the overwhelming majority would have bet dot tv. So what happens when the availiability of dot com shrinks to the point of their being few undeveloped properties? While some will go out and buy dot com sites, others will begin to explore new extensions. In a world where there is oversupply of new extensions, which do you think they will pick? The one that represents something around the world that has letters that everybody already recognizes (dot tv) or some other random country code extension that only a few people recognize (insert some other random country code extension here)? If you can answer that honestly, then you have developed a vision of what the future could look like on the Internet.
Discuss.
What extension do you think top ten companies in every industry will select for special online promotions, microsites, or video portals? Do you think they will add it on to their dot com sites, will they experiment with other extensions that do not signal that some social media experience awaits, or will they select dot tv name because its a logical fit?
I can't tell you the answer nor can any member of this forum, but what I can tell you is that many of us in the dot tv forum are betting that the trend will continue to be in the direction of dot tv.
Did the NBA, MLB, or the NHL get it wrong using dot tv to extend their brands: Welcome - NBA 2010 Live!, Postseason Subscription | MLB.com: Subscriptions, Launch NHL Video Portal Unfortunately, premium dot tv domain names were not priced so small-time domainers and developers could hoard them. Even some of the prices associated with premium dot tv names discourage development by bigger firms because they represent risk, unless those companies have an existing client or presence in the industry they would like to target.
Right now, its crunch time. Its been a few years now that dot tv has been marketed first by the dot tv corporation and now by eNom, which is a Demand Media company. In spite of whatever criticisms you have or might have had, the opportunity to get a generic keyword for this extension is closing and closing quickly. The fact that dropped premium dot tv names continue to get marked up suggests that eNom continues to receive some buyers at those prices and doesn't discourage the big fish from acquiring and developing them whenever they are ready to pursue an oppotunity.
As I write this, I think of all those who I have met on the forums or in person as the result of a relationship born on the forums. We continue to talk via instant messenger, by email or by phone. Those of you who visit this forum know who you are our outlook on dot tv remains unchanged. Many of us still feel two things. First, that we were lucky to have this opportunity. And second, that we were late to the game. Those two feelings will always be present because all of us share the same foundation. We were all late to the Internet game in general and we are all lucky to be presented with the opportunities that sit under our finger tips. At no other time in history has so much opportunity been in reach for any person of virtually any demographic.
Myself and others have dropped some premium dot tv names as we consolidated our individual portfolios to weather this recession. One of mine that comes to mind is fast.tv, which was a $10k premium that I got for a super steep discount back in the days of the dot tv corporation. I know that many of you have dropped your own premium dot tv names because they are not inexpensive to keep on the sidelines waiting for a unique buyer, whether another domainer or end user comes along with the same vision willing to pay a price that you think the name deserves.
So as this dot tv roller coaster continues, companies scramble to secure premium online real estate that will represent their brands currently and in the future. The single generic keyword dot tv domain names will be targeted first because they represent incredible opportunities for the brands that know how to leverage them and maximize their potential.
Who will own these premium dot tv names? The ambitious small company that is positioning itself to be a top ten player in their industry, the larger Fortune 500 companies that are being steered by the leaders of the future with vision about where the Internet will take their business through the 21st Century, and the entrepreneurs like you and me who had the vision and foresight to place our bets on dot tv even if the price was high compared to dot com or any of the less recognizeable extensions.
You don't have to believe that dot com has no future to be a believer in dot tv just like you don't have to believe that dot tv has no future because dot com was the first extension to the market. However, any educated and intelligent person cannot deny the impact that those two simple letters, T and V, when paired together, had in the world before dot com existed and will continue to have after the Internet consumes the conventional television. Now is the time to buckle down, tighten your belts, and grab what you can because if you can make it through this period of crunch time, then you will be well positioned at the end of the period.
I know some will not get this or find some reason to criticize the extension, its proponents, or those responsible for some aspect of it. That is why I called it a bet on the extension in the same way we bet on sports. The outcome remains unknown and virtually none of control it. If I asked you what extension (dot com or dot tv) would have the greatest likelihood of success when the Internet was first getting established, the overwhelming majority would have bet dot tv. So what happens when the availiability of dot com shrinks to the point of their being few undeveloped properties? While some will go out and buy dot com sites, others will begin to explore new extensions. In a world where there is oversupply of new extensions, which do you think they will pick? The one that represents something around the world that has letters that everybody already recognizes (dot tv) or some other random country code extension that only a few people recognize (insert some other random country code extension here)? If you can answer that honestly, then you have developed a vision of what the future could look like on the Internet.
Discuss.
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