Look at several different criteria when reviewing the best website builder picks for each use-case, but our top five elements are: Ease of Use; You have to ensure that the website builder is easy to use for absolute beginners (non-techy users). It must come with a drag-and-drop builder, powerful editing tools, and customization options. Pricing; Since it’s a competitive space, look for which website builder offers the most value for the price. We ask questions like does it offer a free domain, free SSL, free business email, free eCommerce features, etc. If not, then how much would a small business owner has to spend on additional extras / hidden costs. Design & Features; You have to ensure that the website builder offers tons of professional website templates and offers flexibility to add other features like Google Analytics, third-party marketing tools, etc. Customer Support; While you expect the website builders to offer an intuitive easy to use interface, you want to make sure 24/7 customer support is available when needed. Data ownership & portability; Often beginners don’t think about this, but being in the industry for over two decades, we pay extra attention to terms of service to ensure that you own your data, and it’s portable should you need to switch. Gustavo Woltmann.