Cpc = Ppc?

[bizbj]

Hello,

I know CPC means (Cost Per Click；Cost Per Thousand Click-Through)

And PPC means (pay per click).

I think CPC=PPC ,there is no entitative different,right?

 

[IAmAllanShore]

Just depends on which side of the equation you are on, methinks...

CPC for the advertiser, determining how much it costs per click.

RPC (Or PPC when you mean pay-per-click, I also use PPC as price-per-click, more of the advertiser side of things as well) for revenue per click for the publisher side of things.

-Allan

 

[bizbj]

Just depends on which side of the equation you are on, methinks...

CPC for the advertiser, determining how much it costs per click.

RPC (Or PPC when you mean pay-per-click, I also use PPC as price-per-click, more of the advertiser side of things as well) for revenue per click for the publisher side of things.

-Allan

Thanks Allan,I think you are right.In China,many advertisers use the word CPC,not PPC.

 

[flishess]

cpc = cost per 1,000

ppc = pay per clickthrough (for each click)