CPC on Google Keyword Tool

[werty]

I just went to use the Google keyword tool today, and can't find how to display CPC values for keywords. I remember being able to set this under "columns" before but now I don't see the option to. Anybody know how to ?

 

[enlytend]

No longer available on the external tool - you need to be logged in to your account to get those numbers.

If you aren't logged in, you can still get estimated CPC on the traffic estimator - a little less straightforward though.

 

[DnPresident]

Surprised me too the other day.

 

[werty]

thanks guys. It works after logging... Weird change..

 

[enlytend]

They were probably tired of people scraping it and using it out of context ...

 

[bgmv]

yeah just noticed - what a bummer

 

[vast]

I guess their aim is the same as with $75 coupon promo for new registrations - they just want more Adwords accounts to be created.

 

[enlytend]

It is the "Adwords Keyword Tool", not the "Free Keyword Tool That Google Provides Out of the Goodness of Their Hearts." No surprise that they would give a subset of features to Adwords users only.

Only costs $5 to open an Adwords account.

 

[vast]

Agree, that's nothing bad of them. And $5 is nothing if to compare with Wordtracker or other similar stuff prices.

 

[juk2011]

The CPC's are never accurate, that's one thing I know.

 

[enlytend]

The CPC's are never accurate, that's one thing I know.

1) First of all, they're estimates.
2) The exact amount an advertiser pays per click varies and is based on several things - this video explains it.
3) They're estimates for the search network (ads which show as result of a google search), not the content network (ads which are displayed through Adsense).
There's no way to trace a single keyword to a particular content network ad (advertisers supply a group of keywords and google tries to find pages which are a contextual match.)

So as an advertiser "your mileage may vary" and as a publisher you shouldn't assume CPC from the AKT is more than a general "high-medium-low" indicator.

But a lot of people don't "get" that, which may be why G. took the metric out of the public version.