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metrisoft

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I'm trying to figure out how best to estimate monthly traffic for certain keywords. I have tried using 3 different tools that should give me similar results but they aren't.

For example, I have this domain FordColorado(dot)com. The key words are "Ford Colorado." Here are the results:

Google Keyword Tool (exact match): 140
Keyword Discovery: 25
Wordtracker: 0

Here is another example (not my domain): Keyword = "Rolla"

Google (exact): 4,400
Keyword Discovery: 481
Wordtracker: 81


Why are these results so different? Aren't they essentially telling me the same thing?
 
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The results don't always match up. I would suggest you stick to one as your metric. I use Word Tracker myself. I think that is the most accurate way to gauge the popularity of an exact search term.
 
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Ok, thanks for the advice. I like Google's results better though :)
 
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