Although its just a tad bit long, I still like it. As jane mentioned, it would be good for hosting plan comparisons. It might even be good for other plan comparisons such as medical plans. I would think a medical insurance agent might find good use for this to showcase their plans are better than the rest? It has possibilities. With that said, I'll let some of the more experienced members put a $ value on this one
I'd have to agree with everyone else that its a great name, and definatly lots of different ways to go with it, in addition to what was said, I think it would be good for a site that compares cell phone rates/plans.