.si is a country code with an unpaid origin story<br><br>Cogito is Latin for "I think" — Descartes' starting point — and it is one of the few brandables that works untouched in software, philosophy and AI writing. I run worthly.si, a sales database for .si, so I can give you numbers instead of a guess.<br><br>Of the 521 tracked .si sales, the median is $1,500 and 41% land under $1,000. Only 19 deals cleared $25,000, so the top of this market is thin but real. What separates Cogito from a random keyword is that buyers already say the word: AI labs, legal-tech and cognitive-science products.<br><br>Two things decide its price more than the word itself. The renewal: .si is administered by ARNES as a normal commercial ccTLD, and a multi-year hold costs less than a single Sedo listing fee, which matters because a name nobody is hunting takes two to four years to find its buyer. The second is outbound. There is no organic .si type-in traffic worth speaking of, so the sale happens when you email the twenty companies whose product already means "I think" and give them a number.<br><br>A realistic plan: list it near $2,500 as a buy-now rather than an auction, and spend the waiting time on direct outreach to cognitive-AI and legal-tech startups. If nobody bites in eighteen months, the renewal cost is still trivial next to the cost of dumping it cheap.<br><br>One caution for the others reading this thread: two- or four-word .si names built from generic ecommerce phrases sell far less often than single dictionary words, so don't price a fresh hand-registration on Cogito's story.