域名|Chinese Perspective

[Kassey Lee]

I believe only short and easy-to-remember domain names are sustainable, regardless of where in the world you live and which cultural background you come from.

Now that the Chinese domain market has become a hot topic, I myself want to understand this trend too. Is there any real meaning behind each domain name sold in China? Here, I'd like to share with you what I've found as I read the Chinese news everyday.

GZX.com
GZX can stand for 更自信 (even more self-confident) which can be used in many fields such as education, self-help, and even consumer products to raise your self image.

XLY.com
XLY can stand for 夏令营 (summer camp) or 新领域 (new field) which can be used in recreation and high-tech products.

New: Follow my blog posts on NamePros for updates.

 

[James Iles]

A use case demonstrating potential of 4C .com domain names

Meaningful 4C .com domain names have great potential in corporate China. This is particularly true to startups which generally lack fund to invest in expensive domain names. 4C .com names are attractive because: (1) .com is the most preferred extension in China; (2) 4C is still very short in length; (3) They are still cheap to acquire, and some names can even be hand registered. What's needed is a creative mind to think and turn a 4C domain name into a brand...

Interesting to read. Thanks Kassey - it's also reassuring to read since I just bought 88ZZ and 88GT

 

[hunter]

what about 48c.asia in china.....James lles

 

[techname]

I continually receive inquiries from Chinese domainers (I assume) interested in my name zmby(.com); however, the offers are usually around $1000 or less.
For those with first-hand experience of the Chinese market, would you recommend putting it up for auction on a Chinese auction site and what do you think it would sell for?

 

[Kassey Lee]

would you recommend putting it up for auction on a Chinese auction site

Do research and try to sell to end users in China. If you need help, contact me using the Me page on my site.

 

[Bobromeo]

Q: Hi @Kassey Lee , why did you remove section geo from coreille ?
Wasn't it good anymore ?

 

[Kassey Lee]

section geo

There's nothing original that I can add. You can find such information from the internet, e.g.

https://www.travelchinaguide.com/essential/area_zip/

 

[London555]

There's nothing original that I can add. You can find such information from the internet, e.g.

https://www.travelchinaguide.com/essential/area_zip/

Kassey which Baidu search to you use to show the relevance of a pinyin word or how many results there may be . Thank you.

 

[Kassey Lee]

Kassey which Baidu search to you use to show the relevance of a pinyin word or how many results there may be

The plain old search function at Baidu.com. Nothing special.

 

[Kassey Lee]

The OFO domain acquisition reminds us of the importance of brand-matching .com

I have always thought that brand-matching .com domain names are very important, and a recent news story confirms my belief once again. Chinese bicycle sharing startup OFO recently acquired its brand-matching OFO.com for a reported price of more than US$ 1 million. Bicycle sharing services have exploded since last year, led by companies such as OFO which resides on OFO.so. The domain name is short and matching the brand as well. Then, why did OFO spend so much money to acquire OFO.com?

 

[domainsmgm]

The OFO domain acquisition reminds us of the importance of brand-matching .com

I have always thought that brand-matching .com domain names are very important, and a recent news story confirms my belief once again. Chinese bicycle sharing startup OFO recently acquired its brand-matching OFO.com for a reported price of more than US$ 1 million. Bicycle sharing services have exploded since last year, led by companies such as OFO which resides on OFO.so. The domain name is short and matching the brand as well. Then, why did OFO spend so much money to acquire OFO.com?

The letters OFO also looks like a bicycle if you observe properly

 

[London555]

The OFO domain acquisition reminds us of the importance of brand-matching .com

I have always thought that brand-matching .com domain names are very important, and a recent news story confirms my belief once again. Chinese bicycle sharing startup OFO recently acquired its brand-matching OFO.com for a reported price of more than US$ 1 million. Bicycle sharing services have exploded since last year, led by companies such as OFO which resides on OFO.so. The domain name is short and matching the brand as well. Then, why did OFO spend so much money to acquire OFO.com?

The same reason the that JD.com acquired JD.com for $3 million and saved $20 million a year in payments for click throughs.

 

[Recons.Com]

The letters OFO also looks like a bicycle if you observe properly

good call )

I guess, ORO, OKO, OTO, OYO etc. would have worked too )

 

[Kassey Lee]

Do you need your .brand domain extension?

In January 2012, domain organization ICANN opened application for new domain extensions, thus allowing businesses to own their .brand. This news shocked the domain industry. Many industry experts believed that once companies transition their corporate website to their .brand and start registering as many domain names as they need on this extension, then they will no longer want to spend much money to acquire .com domain names. This would lead to collapse of the .com kingdom, making it the "second-class citizen."

 

[TRY]

Do you need your .brand domain extension?

In January 2012, domain organization ICANN opened application for new domain extensions, thus allowing businesses to own their .brand. This news shocked the domain industry. Many industry experts believed that once companies transition their corporate website to their .brand and start registering as many domain names as they need on this extension, then they will no longer want to spend much money to acquire .com domain names. This would lead to collapse of the .com kingdom, making it the "second-class citizen."

Good for .com and cctld's, bad for new gtld's.

 

[Isac]

@Kassey Lee I am getting lot of inquires for this domain from china. One of my chinese friend told me the meaning of this domain https://www.namepros.com/threads/lelx-com-chinese-domain.1027043/
.
What's your opinion ?

 

[Kassey Lee]

What's your opinion ?

LeLX. Le can refer to the Le group (Le.com), a major brand in China. For example, they own LeMall.com. If they decide to branch into tour or study abroad business one day, then LeLX.com may be of interest to them because LX may stand for 旅行(tour) and 留学(study abroad). Of course, they may go the LeTour.com or LeStudy.com route instead.

 

[London555]

Do you need your .brand domain extension?

In January 2012, domain organization ICANN opened application for new domain extensions, thus allowing businesses to own their .brand. This news shocked the domain industry. Many industry experts believed that once companies transition their corporate website to their .brand and start registering as many domain names as they need on this extension, then they will no longer want to spend much money to acquire .com domain names. This would lead to collapse of the .com kingdom, making it the "second-class citizen."

The one thing we've learned-among many-from you @Kassey Lee is that .com rules in China and that at least in our case when we buy a .com name such as shengriheka.com (birthday card) we ALWAYS try to also buy the .cn so a large client buyer re Hallmark etc. of the name will have brand protection. We think this adds real value.

 

[Kassey Lee]

LX may stand for 旅行(tour)

I should have translated 旅行 not as "tour" but "travel". In the commercial area, 旅游(tour) is commonly used.

 

[London555]

@Kassey Lee As an example we just bought zui jia che . com but also in the .cn

 

[Kassey Lee]

Direct Visit + Uptrend = Must Use Good Domain Name

Consumers demand online shopping to be fast and simple. Therefore, businesses must pay attention to every step in the buying process. Naturally, the first and most important step is to encourage consumers to come and visit a website.