If i'm not mistaken, the word "chico" in Spanish means "boy"
As a brandable, if theres a young Spanish boy that likes to cook ...I'm all for it. Very specific ...cooking for young boys? Or Spanish food for young children ...could ride on that one
Optimistic view: Baring the above in mind, if you fetched in and around mid hundreds, I consider that pretty respectable. However, if no interest - Drop