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question .channel gTLD usage requirements

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I was looking at the new .channel TLD by Google and found this

https://www.registry.google/policies/registration/channel/

".channel Usage Requirements
.channel domain names are intended solely for use by creators and publishers to host or redirect to storefronts featuring digital and physical products, and audience-building mechanisms for the purpose of monetization.

For the duration of the Sunrise Period and the Limited Registration Period, Google Registry will not enforce the .channel Usage Requirements for any domain registered during the Sunrise Period ("Sunrise Domains"), provided that such domain remains registered to the original Sunrise Period registrant and does not resolve. Google Registry reserves the right to enforce the .channel Usage Requirements against Sunrise Domains that have been transferred or whose ownership has changed to a registrant other than the original Sunrise Period registrant or that are being used in a manner inconsistent with this policy.
"

Does this mean we can't put up a for sale sign on a .channel we register? Only end users can? Or does it mean that we can resell it - but the end user must put up a site for the purpose of monetization?
 
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