I have never heard of that, so I had to google it. It is actually a name of the herb, with medical effects, which is sold online at some eshops.
So nice name..the question is now, how large is emarket with this herb - and if eshop which would focus mainly on this herb can exist - further analysis would be needed, but from what I saw quickly this is not the case, so what I can think of is that maybe it can be used for some kind of affiliate site, catching traffic from searches.
Try to test it, and perhaps develop, maybe you can earn nicely from it
Just an update to this thread...to give you all an idea of the value. I've turned down an offer at $1,500. My guess is that current market value is around $3,000 and going up.